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ME Law Firms

Maine Law Firms

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All the Maine-based law firms showcased here had their advertisements activated when we configured our physical location settings to either be in Maine itself, a prominent city within the state, or any of Google’s geographical targeting choices specific to Maine.

While Google’s array of geographical targeting options is extensive, it’s important to note that misconfiguration can lead to potential challenges.

Average Keyword Cost Estimates in Maine & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $61 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($61  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 735  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 1,470  (  $735 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Maine based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Unlock Insights into Maine Personal Injury Keyword Costs: Delve into the advertising expenses associated with personal injury keywords in Maine, where the CPC stands at $61 according to Google Ads Keyword Planning tool. Valuable data for legal service providers! 📊💰 #MaineLawyers #KeywordCosts #AdvertisingInsights
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Maine

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

If the search that generated the ads was for a different state or city ie. “DUI Lawyer Miami “,  as in the instance of Bowser Law’s ad, the firm was also contacted to ensure that they are not licensed or practising Florida. Additionally we could not find any of the firm’s named attorneys on the FL Bar website. 

Legal Data

Legal Resources


In addition to these websites, there are a number of other organizations that provide free legal aid in Maine. These include:

You can also find information on free legal aid options in Maine by contacting your local legal aid organization or by calling the Maine Equal Justice Partners at 1-(800) 444-2061.