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Handelman & Mason, a Maine based criminal defense law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Criminal Lawyers New Orleans".

Irrelevant Search Term:
Criminal Lawyer New Orleans

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Criminal Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

We cannot find any instance of the firm’s attorney on the Louisiana Bar website, nor do we believe that the firm is intentionally targeting cities in Louisiana.  Serving ads for searches related to other states and cities outside of your state is easily prevented by utilizing an adequate negative keyword strategy. 

While we do not have direct access to the firm’s Google Ads account, we have seen this type of misspend quite often. Usually when this basic geo targeting error is present, there are additional areas of misspend as well. 

One way to prevent this from occurring is to request a list of the negative keywords being utilized in your account.  Understanding what your negative keywords are screening for can be more important than the keywords you are actively targeting. 

Despite what your agency may tell you, there are no proprietary keywords in your account. Most if not all of your volume will be coming from ” [Specific Practice Area] Lawyer” or “[Specific Practice Area] Attorney”  eg. “Car Accident Lawyer” or “Car Accident Attorney”. 

About Handelman & Mason

Handelman & Mason: Champions of Justice and Compassion

Handelman & Mason: Champions of Justice and Compassion in the Legal World

In the realm of law, where justice often seems elusive and the scales can feel unfairly tipped, the dynamic duo of Handelman & Mason emerges as a beacon of hope, standing strong as advocates for the underrepresented and steadfastly devoted to rebalancing the scales of justice. Comprising Jonathan Handelman and James Mason, this legal powerhouse brings a unique blend of experience, compassion, and unyielding dedication to their clients’ rights.

The Path of Jonathan Handelman: From Aspiring Prosecutor to Defender

Jonathan Handelman’s journey to becoming a defender of the accused was unconventional yet incredibly impactful. A Maine Law graduate in 2005, Handelman initially aspired to serve as a prosecutor, interning at the U.S. Attorney’s office in Portland. However, the experience led him to a profound realization: his true calling lay in standing up for the rights of those facing the daunting challenges of the criminal justice system. With this newfound purpose, he set out on his path as a solo attorney, determined to champion the rights of Mainers facing legal battles. Handelman’s transition from aspiring prosecutor to a tenacious defender showcases his unshakable commitment to his ideals.

The Journey of James Mason: A Blend of Southern Charm and Legal Acumen

On the other side of the legal spectrum stands James Mason, a lawyer whose Southern charm and formidable skills have left an indelible mark on the field. Mason’s journey began in North Carolina, where he cut his teeth representing both individuals seeking to recover from accidents and corporations seeking to protect their interests. His expansive practice took him from quaint town courthouses to bustling federal courts, where his seersucker suit and undeniable charisma won the hearts of clients and peers alike.

A Shared Ethos: Championing the Underdog and Restoring Faith in Justice

What truly sets Handelman & Mason apart is their shared ethos of championing the underdog and dismantling the inherent imbalances in the legal system. Handelman’s shift from aspiring prosecutor to defender is a testament to his commitment to justice that transcends personal aspirations. He recognized that true justice requires not just a fair trial, but also a fair chance for every individual, regardless of their background or circumstances.

Mason’s journey mirrors this commitment. His representation of both individuals and corporations underscores his belief in upholding justice in its purest form – that every case deserves thorough attention, and every client, regardless of their stature, deserves impassioned advocacy. His reputation for combining Southern charm with uncompromising legal acumen speaks volumes about his dedication to the well-being of his clients.

Empowering Change Together

Together, Handelman & Mason form an alliance that harnesses their distinct experiences and unwavering dedication. Their partnership embodies the idea that a legal practice can be not just about winning cases, but also about restoring faith in the legal system. Clients who walk through the doors of Handelman & Mason can expect not only expert legal representation, but also compassionate support that empowers them to face their legal challenges with resilience and hope.

As the legal landscape continues to evolve, Handelman & Mason stand as pillars of integrity and compassion, reminding us that the pursuit of justice requires the concerted efforts of those who believe in the system’s potential for good. Jonathan Handelman and James Mason‘s paths converged to create a force for positive change in the lives of those they represent. Handelman & Mason: where justice finds its champions, and compassion meets unwavering resolve.

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