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Bowser Law, a Maine based personal injury and DUI law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "DUI Lawyer Miami".
Bowser Law, a Maine based personal injury and DUI law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "DUI Lawyer Miami".

Irrelevant Search Term:
DUI Lawyer Miami

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “DUI Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

In order to practice law in Florida, a lawyer must be licensed by the Florida Bar. If the New Hampshire law firm is not licensed to practice law in Florida, they could be violating the law by serving Google Ads to people in Florida.

Even if the New Hampshire law firm is licensed to practice law in Florida, they may not want to deal with the hassle of handling cases in another state. This could involve things like traveling to Florida for court appearances, dealing with out-of-state clients, and complying with Florida law.

Additional Irrelevant Queries

Bowser Law, a Maine based personal injury and DUI law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "DUI Lawyer Pensacola".

Irrelevant Search Term:
DUI Lawyer Pensacola

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “DUI Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Just like the example above, this ad appears in another irrelevant search for someone looking for legal representation in the state of Florida. Bowser Law is not licensed to practice law in Florida. We cannot find any of the firm’s attorneys on the Florida Bar website, and there is no reciprocity between New Hampshire and Florida. 

That we’re able to trigger the firm’s ads for all of these out of state searches is a strong indication that whomever is managing the Google Ads campaign is inexperienced or unaware that out state searches are consuming a portion of the budget. 

Bowser Law, a Maine based personal injury and DUI law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "DUI Lawyer New Orleans".

Irrelevant Search Term:
DUI Lawyer New Orleans

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “DUI Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Similar to the other examples, none of the firm’s lawyers are licensed in Louisiana as far as we can tell, and New Hampshire does not have reciprocity without an examination. 

That we were able to trigger Bowser Law’s ads for two different states in such a short period time, is indicative that their campaigns are poorly targeted.

We believe there is a high probability that the firm’s Cost Per Lead & Conversion rate fluctuate greatly each month, given how much irrelevant traffic they’re paying for. This kind of geographic mismatch is usually closely associated with poorly performing campaigns, and we’d be surprised if the firm is seeing a positive return from their Google Ads investment currently. 

About Bowser Law

Bowser Law: Your Shield in Criminal Defense

Bowser Law: Your Shield in Criminal Defense Across Massachusetts, New Hampshire, and Maine

In a legal landscape where challenges can be daunting and outcomes uncertain, having an experienced and dedicated attorney by your side can make all the difference. Enter Bowser Law, a legal powerhouse licensed and operating in Massachusetts, New Hampshire, and Maine, spearheaded by the seasoned criminal defense trial attorney and DUI expert, Michael Bowser. With an impressive track record spanning countless drunk driving trials, Bowser Law has earned its reputation as a fierce defender of justice and a guardian of individuals’ legal rights.

A Force to Reckon With in DUI Defense

Navigating the complexities of DUI charges requires more than just legal knowledge—it calls for strategic prowess and unwavering dedication. At Bowser Law, Michael Bowser stands as the embodiment of these attributes. With a remarkable history of success in hundreds of drunk driving trials across Massachusetts, New Hampshire, and Maine, Attorney Bowser is not only well-versed in the intricacies of DUI law but is also a true courtroom tactician.

Drawing on his extensive experience, Attorney Bowser understands the intricacies of each jurisdiction’s legal nuances, allowing him to build robust and tailored defense strategies. His relentless commitment to defending his clients’ rights has garnered respect from peers and adversaries alike. When facing DUI charges, having Michael Bowser in your corner means having a fierce advocate who knows the terrain and is unafraid to challenge even the most daunting legal challenges.

A Champion of Your Rights in Criminal Defense

Bowser Law extends beyond DUI defense, embracing a comprehensive approach to criminal defense across Massachusetts, New Hampshire, and Maine. Michael Bowser’s reputation as a tenacious courtroom lawyer is not limited to DUI cases; it extends to a wide spectrum of criminal offenses. Whether you’re facing drug charges, assault allegations, theft accusations, or any other criminal offense, Attorney Bowser’s relentless dedication ensures that your rights are safeguarded, and your defense is unyielding.

One of the cornerstones of Bowser Law‘s success lies in its client-centric approach. Every case is treated with the utmost care and attention, recognizing that each client’s situation is unique. Attorney Bowser and his team meticulously review the details, challenge evidence, and explore legal avenues to construct a defense that reflects the individual circumstances. This personalized strategy sets Bowser Law apart, ensuring that clients receive the advocacy they deserve.

Defending Justice, Upholding Rights

In a legal landscape where challenges can be daunting and outcomes uncertain, Bowser Law‘s unwavering commitment to justice shines brightly. Michael Bowser’s dedication extends beyond legal expertise; it’s rooted in a genuine belief in the importance of protecting the rights of the accused. Regardless of the charges, clients can trust that their cases will be handled with the utmost professionalism, integrity, and respect.

Bowser Law isn’t just a legal practice—it’s a fortress of defense, a beacon of hope for those in need of steadfast support during trying times. The firm’s presence across Massachusetts, New Hampshire, and Maine allows it to serve a broad spectrum of individuals, ensuring that quality legal representation is accessible to all who seek it.

In Conclusion

Bowser Law isn’t just about legal defense; it’s about restoring peace of mind, reclaiming dignity, and fighting tirelessly for the rights of the accused. With Michael Bowser’s experience as a criminal defense trial attorney and DUI expert at the helm, the firm stands ready to confront challenges head-on, armed with legal acumen, courtroom finesse, and an unwavering commitment to justice. If you find yourself facing criminal charges in Massachusetts, New Hampshire, or Maine, Bowser Law is the partner you need to champion your rights, protect your future, and ensure that your voice is heard in the pursuit of justice.

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