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KS Law Firms

Kansas Law Firms

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All of the  Kansas Law firms featured here had their ads triggered when we set our physical location to be either in Kansas, a major city within Kansas, or any of the geographic targeting options offered by Google that are within Kansas. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Kansas & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $81 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($81 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $978  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $1,956  ( $978  per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Kansas based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Get ready to win more personal injury cases in Kansas! Our keyword estimates from the Google Ads Keyword Planning Tool show that the average cost per click for personal injury related keywords is $81. This means that you can reach potential clients at a relatively affordable price. With our help, you can create a successful Google Ads campaign that will help you grow your business
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Kansas

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Med Mal Lawyer Pittsburgh”,  as in the case of Norton & Spencer, the firm was also contacted to ensure that they are not licensed or practising in Pennsylvania. 

Legal Data

Kansas State Bar Association: This website contains a variety of information about the legal profession in Kansas, including statistics on the number of lawyers in the state, the types of law they practice, and their demographics.

Kansas Supreme Court: This website contains information about the state’s highest court, including its jurisdiction, its members, and its decisions. It also contains statistics on the number of cases filed with the court and the types of cases they are.

Kansas Attorney General’s Office: This website contains information about the state’s attorney general, including his or her duties and responsibilities. It also contains statistics on the number of cases prosecuted by the office and the types of cases they are.

Legal Resources

  • Kansas Legal Services (KLS): KLS is a non-profit organization that provides free legal services to low-income Kansans in civil matters. Their website has a list of resources for finding legal help in your area, as well as information on specific legal topics. 
  • Kansas Bar Association Lawyer Referral Service: This service can connect you with a lawyer who offers a free initial consultation. You can search for a lawyer by area of practice and location. 
  • Legal Aid of Western Missouri: This organization provides free legal services to low-income individuals in western Missouri and eastern Kansas. Their website has a list of resources for finding legal help in your area, as well as information on specific legal topics.