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Holland Injury Law, a St. Louis based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Disbarred".
Holland Injury Law, a St. Louis based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Disbarred".

Irrelevant Search Term:
Car Accident Lawyer Disbarred

Serving Google ads for the search query “Car Accident Lawyer Disbarred” may not be a wise use of funds for Holland Injury Law, particularly if the average cost per click (CPC) for car accident and personal injury-related searches in Missouri is $125. Here are some reasons why it may not be a good investment:

  1. Irrelevant Traffic: The search query “Car Accident Lawyer Disbarred” suggests that the user is specifically looking for information about lawyers who have been disbarred due to misconduct or legal violations. This is not likely to be a relevant audience for a legitimate personal injury law firm. People searching for disbarred lawyers are not typically seeking legal representation; they are likely looking for news articles, gossip, or information on unethical lawyers.

  2. Low Conversion Potential: Even if someone clicks on the ad after searching for disbarred lawyers, the likelihood of them becoming a potential client is extremely low. This could result in a high cost per conversion, making it inefficient from a marketing perspective.

  3. Negative Brand Association: Serving ads for such a query might associate the law firm’s brand with negative or unethical legal practices, which could harm their reputation.

  4. High CPC: As mentioned, the average CPC for car accident and personal injury-related searches in Missouri is $125. Given the low conversion potential and relevance of the search query, spending this amount on clicks that are unlikely to lead to meaningful business could be a significant waste of funds.

  5. Limited Budget Allocation: Advertising budgets are often limited, and funds should be allocated to campaigns and keywords that have the highest potential for driving qualified leads and clients. Spending a substantial portion of the budget on irrelevant or low-conversion keywords can hinder the effectiveness of the overall advertising strategy.

Instead, Holland Injury Law should focus its advertising efforts on more relevant keywords and search queries that align with its core services and target audience, such as “Missouri Car Accident Lawyer” or “Personal Injury Attorney in Missouri.” These keywords are more likely to attract potential clients actively seeking legal assistance for personal injury cases, increasing the chances of a positive return on investment (ROI).

Additional Irrelevant Queries

Irrelevant Search Term:
File A Complaint Against Injury Lawyer

Specifically, we believe that targeting the search query “File A Complaint Against Injury Lawyer” is a flawed strategy for several reasons.

Relevance: This search query does not necessarily indicate a user who is looking for legal representation. Instead, it suggests someone who may have had a negative experience with a lawyer and wants to file a complaint. Serving ads to such users may not result in potential clients seeking your services.

High CPC: The average CPC for car accident and personal injury-related searches in Missouri is $125. Given the nature of this query, the competition for this keyword may be lower, but the high CPC still represents a significant cost for each click. If the majority of clicks do not convert into potential clients, it can quickly become an expensive campaign.
Limited Conversion Potential: Users searching to file a complaint against an injury lawyer may not be in the market for legal representation or consultation. Even if they click on your ad, the chances of converting them into clients may be low, resulting in a poor return on investment.

Negative Association: Serving ads for complaints against injury lawyers could create a negative perception of your law firm. Potential clients may question why your firm is targeting this specific query and whether it has been subject to complaints in the past.

Budget Allocation: Law firms typically have limited advertising budgets. Allocating a significant portion of your budget to a potentially low-converting and expensive keyword may hinder your ability to target more relevant keywords and reach potential clients actively seeking legal representation.

About Holland Injury Law


Championing Justice and Compassion: Holland Injury Law, LLC

In the realm of injury claims, experience and dedication are the bedrock of success. Meet Holland Injury Law, LLC, a legal powerhouse with over 30 years of unwavering commitment to pursuing justice through injury claims. With an impressive track record of multimillion-dollar settlements and a relentless devotion to their clients, Holland Injury Law stands as a beacon of hope for those seeking rightful compensation in the aftermath of car accidents and serious injuries.

A Legacy of Experience and Excellence

With more than three decades of experience, Holland Injury Law, LLC is a formidable force equipped to tackle any legal challenge related to car accidents and serious injury cases. The firm’s journey through the legal landscape has solidified their reputation as champions of justice, relentlessly fighting for the rights of their clients. Their extensive experience positions them as seasoned navigators of the complexities that often arise in the realm of injury claims.

Holland Injury Law’s impressive track record includes settlements exceeding $1 million, many of which have reached multimillion-dollar outcomes. This remarkable achievement underscores their unwavering dedication to securing substantial compensation for their clients. Collectively, the firm has amassed an impressive $175 million in settlements, a testament to their fierce advocacy on behalf of injured individuals.

Treating Clients Like Family

At Holland Injury Law, LLC, clients aren’t just cases; they’re family. The firm’s commitment to treating every client with compassion, respect, and personal attention sets them apart. Clients often remark that their experience with Holland Injury Law feels like being embraced as family members. This familial approach isn’t just a tagline; it’s a core value that guides every interaction and fuels their relentless dedication to their clients’ well-being.

The attorneys at Holland Injury Law go beyond legal representation; they offer unwavering support. Their dedication to each client is palpable, and they ensure that every individual’s unique needs and concerns are addressed. This personalized approach fosters trust, allowing clients to focus on their recovery while knowing that their legal battles are being fought with the utmost determination.

Uncompromising in the Fight for Justice

When it comes to justice, Holland Injury Law, LLC leaves no room for compromise. They stand firm in their resolve to battle against negligent parties and insurance companies. Their attorneys are not just legal professionals; they are fierce advocates who understand the significance of their clients’ cases. The firm’s commitment is unwavering, whether they’re negotiating settlements or standing their ground in court.

The firm’s dedication is rooted in the belief that injured individuals deserve justice. They understand the physical, emotional, and financial toll that accidents can exact, and they are driven by a passion to alleviate their clients’ burdens. Holland Injury Law’s relentless pursuit of justice sends a powerful message: no matter the challenges, they will stand by their clients every step of the way.

A Beacon of Hope in the Legal Landscape

In a world where accidents can shatter lives in an instant, Holland Injury Law, LLC stands as a beacon of hope and empowerment. With their extensive experience, remarkable achievements, and unwavering commitment to their clients, they redefine what it means to advocate for justice. Through their legal prowess and compassionate approach, they transform the lives of those who have suffered, restoring their faith in the legal system and paving the way for a brighter future.

Holland Injury Law, LLC isn’t just a law firm; it’s a refuge for those seeking justice and a partner in the journey of recovery. With every case they handle, they reaffirm their commitment to their clients and their unwavering dedication to securing the compensation and closure they rightfully deserve. When you choose Holland Injury Law, you’re choosing more than just legal representation; you’re choosing a champion for your cause and a steadfast ally on the path to justice.

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