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PA Law Firms

Pennsylvania Law Firms

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All of the  Pennsylvania Law firms featured here had their ads triggered when we set our physical location to be either in Pennsylvania, a major city within Pennsylvania, or any of the geographic targeting options offered by Google that are within Pennsylvania. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Pennsylvania & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $121 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($121  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,455  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,910  (  $1,455 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Pennsylvania

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer ⚠️ STATE ⚠️ “, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Data

  • While no cities in PA ranked among the best cities for lawyers, several cities did however rank as some of the worst cities to be an attorney in on this list from Embroker.
  • Leadership Roles in Pennsylvania Bar Association: In 2023, over 100 lawyers and judges across Pennsylvania assumed leadership roles as chairs of committees and sections within the Pennsylvania Bar Association (PBA) for the 2023-24 term.
    Read more.
  • Bar Leadership Institute: The Pennsylvania Bar Association President, Michael J. McDonald, appointed 12 lawyers to the 2023-24 class of the Bar Leadership Institute (BLI). This initiative is seen as a stepping stone for future leaders within the Pennsylvania Bar Association and the legal profession at large.
    Read more.
  • Pennsylvania Legal Awards 2024: The Pennsylvania Legal Awards (PALA) for 2024 are set to honor lawyers who have significantly impacted the legal community in Pennsylvania. This award celebrates achievements and excellence, recognizing lawyers for their dedication to the profession.
    Read more.

Legal Resources

  • Pennsylvania Legal Aid Network: This statewide consortium offers civil legal assistance to low-income individuals and families across Pennsylvania. They provide a range of legal services and advice. Homepage | Pennsylvania Legal Aid Network
  • PHLP (Pennsylvania Health Law Project): They offer free legal services and advocacy, particularly focusing on individuals having trouble accessing publicly funded healthcare coverage or services. The PHLP also supports those seeking help with special education law and education law, especially for children with disabilities. Legal Services in Pennsylvania – Department of Human Services
  • Older Pennsylvanians Legal Assistance Program: This program provides free legal services for older adults, including counsel, advice, and representation. They assist with various legal matters such as abuse, age discrimination, guardianship defense, healthcare, housing, long-term care, Medicaid, Medicare, nutrition, and social security & SSI. Legal Assistance – Pennsylvania Department of Aging