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Segal, Berk, Gaines & Liss, a Pennsylvania based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Resume".
"Screenshot of a Google search results page for 'Car Accident Lawyer FT Worth'. At the top of the page, prominently displayed, is an advertisement from Segal, Berk, Gaines and Liss, a law firm based in Pennsylvania. The ad contains the firm's name in bold letters, followed by a brief description of their services relating to car accident cases. The layout is typical of Google search results, with the ad section clearly differentiated from organic search results. The ad also includes a link to the firm's website and possibly some contact information

Irrelevant Search Term:
Car Accident Lawyer Ft Worth

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
  • The most obvious issue is geographic relevance. If the law firm is based in Pennsylvania and is not licensed to practice in Texas, advertising services for clients in Fort Worth, Texas is misleading. Prospective clients in Texas looking for legal representation in a car accident case would not benefit from a firm that cannot legally represent them in their state.
  • Lawyers are bound by specific ethical and legal standards, which often include restrictions on where they can practice law. Advertising services in a state where the attorneys are not licensed could be seen as a breach of these standards, potentially leading to professional consequences.
  • Effective advertising targets the appropriate audience. By advertising in an area where the firm cannot practice, they are not reaching their potential client base. This not only wastes advertising resources but also fails to build the firm’s reputation among the relevant audience.
  • Misaligned advertising can harm the firm’s brand and credibility. If potential clients realize that the firm is advertising services it cannot provide, this could lead to a loss of trust and damage to the firm’s reputation.
  • From a business standpoint, the return on investment (ROI) for such an ad would likely be poor. The firm would be spending money on an ad campaign that is unlikely to convert viewers into clients, leading to inefficient use of marketing resources.

Additional Irrelevant Queries

Segal, Berk, Gaines & Liss, a Pennsylvania based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Resume".

Irrelevant Search Term:
Car Accident Lawyer Resume

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

A law firm like Segal, Berk, Gaines & Liss would not typically want their ad to appear for the search “Car Accident Lawyer Resume” unless they specifically offer resume-related services for car accident lawyers, which is uncommon for law firms. This query suggests that users are looking for resources or information related to crafting a resume for a career as a car accident lawyer, rather than seeking legal services. Displaying their ad in response to such a query would likely be irrelevant to their primary objective, which is attracting clients in need of legal representation. The firm should focus their advertising efforts on searches directly related to their legal expertise to effectively target potential clients.

About Segal, Berk, Gaines & Liss

Segal, Berk, Gaines & Liss: Your Trusted Legal Family In the heart of Philadelphia, a legal legacy was born on the corner of 17th and the Parkway. This is where the journey of Segal, Berk, Gaines & Liss began, under the visionary leadership of its founder, Gerald S. Segal. It all started with a search for office space, and the very first office was no more than a humble closet on the mezzanine floor of The Windsor Suites. In that modest space, a profound principle took root – “Treat your clients like family.” This simple yet powerful motto has been the cornerstone of Segal, Berk, Gaines & Liss, Attorneys at Law, for over 45 remarkable years.

The Birth of a Legacy

From those humble beginnings, Segal, Berk, Gaines & Liss has blossomed into a legal institution, firmly ingrained in the Philadelphia community. The firm’s unwavering commitment to treating clients like family has not only sustained it but has also propelled it to the forefront of the legal landscape in the region. The firm’s dedication to its core principles has made it a trusted name and a reliable partner for clients seeking legal guidance.

A Continuity of Commitment

As the firm continued to grow, so did the need for more office space. Today, Segal, Berk, Gaines & Liss proudly occupies the penthouse of The Windsor Suites, located at 1700 Benjamin Franklin Parkway, Suite LL, Philadelphia, PA 19103. Remarkably, this is the same building and phone number that have been associated with the firm since its inception in 1967. This steadfast commitment to its roots demonstrates the firm’s reliability and continuity in an ever-changing legal landscape.

A Full-Service Legal Powerhouse

Segal, Berk, Gaines & Liss is not just a law firm; it’s a full-service legal powerhouse representing clients not only in Philadelphia but also throughout the surrounding areas. What truly sets the firm apart is the longevity and dedication of its legal team. Most of the attorneys at Segal, Berk, Gaines & Liss have been part of the practice for over 30 years. This wealth of experience and commitment ensures that every client receives the highest level of service and expertise.

Comprehensive Legal Representation

One remarkable aspect of Segal, Berk, Gaines & Liss is that its attorneys possess the ability to handle each case comprehensively, from its inception to its conclusion, including all trial and appellate processes. This holistic approach to legal representation ensures that clients can place their full trust and confidence in the firm. The successful history and harmonious working relationships cultivated within the walls of The Windsor Suites are a testament to the firm’s ability to build enduring trust with each and every client.

Stability in a Changing Legal Landscape

In a legal world often characterized by change and complexity, Segal, Berk, Gaines & Liss remains a beacon of stability and reliability. The firm’s enduring commitment to its founding principle of treating clients like family has allowed it to stand the test of time. For anyone seeking legal guidance and support in Philadelphia and the surrounding areas, Segal, Berk, Gaines & Liss is more than just a law firm – it’s a legal family that will stand by your side with unwavering dedication and expertise. Choose Segal, Berk, Gaines & Liss, and experience the difference that a legal family can make.

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