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North Dakota Law Firms

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All of the  North Dakota Law firms featured here had their ads triggered when we set our physical location to be either in North Dakota, a major city within North Dakota, or any of the geographic targeting options offered by Google that are within North Dakota. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in North Dakota & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $31 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($31  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 375  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 750 (  $375 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the North Dakota based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image of a graph showcasing the average cost per click (CPC) for personal injury keywords in North Dakota, hovering around $31. Utilize Google Ads Keyword Planner to refine your advertising strategy and budget for your legal services.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in North Dakota

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

We’re also fairly confident that Heartland Law Offie is not infact offering to run Google Ads for other criminal defense firms.

Legal Data

  • 75% of ND counties have fewer than 10 attorneys, leaving rural residents without legal help nearby – Source
  •  Paralegal Profession in North Dakota There are no formal requirements to become a paralegal in North Dakota, but an associate degree or certificate in paralegal studies is often the entry-level requirement. Paralegals in North Dakota can follow various career paths, including starting as legal document preparers or legal secretaries. Voluntary certification, though not required, is viewed favorably by employers. Law firms are the largest employers of paralegals, but corporations, banks, and government agencies are expected to increase hiring. The projected job growth for paralegals in North Dakota from 2018 to 2028 is 9.9%, with an average salary of $47,290 as of 2020. Source
  •  Legal Counsel Job in the North Dakota Court System The Devils Lake Public Defender Office, part of the North Dakota Court System, offers a position responsible for handling cases from initial appearance through trial and appeals. This role requires a Juris Doctorate Degree, licensure to practice law in North Dakota, and involves various responsibilities including representing clients in judicial proceedings and maintaining required Continuing Legal Education (CLE) credits. The application process includes a background and criminal investigation. Source
  • Annual Licensure for Attorneys in North Dakota Attorneys in North Dakota must secure an annual license from the State Board of Law Examiners by January 1st each year, with fees varying based on the number of years since admission. Additionally, there are legislative initiatives such as the Rural Attorney Recruit Program and a study on admission to the bar by diploma privilege being considered in the state. Source

Legal Resources

  • Dakota Plains Legal Services (DPLS): A non-profit organization providing free legal assistance to low-income individuals, older Americans, and veterans in North Dakota. More information at: Dakota Plains Legal Services.
  • North Dakota Legal Self Help Center: Offered by the State Bar Association of North Dakota, this center provides free assistance to understand the legal process. More details at: ND Legal Self Help Center.
  • North Dakota Free Legal Answers: A virtual legal advice clinic where qualifying users can post civil legal questions to be answered by pro bono attorneys at no cost. Explore this option at: North Dakota Free Legal Answers.
  • Legal Services of North Dakota: A non-profit organization offering free legal assistance to low-income and elderly residents, along with a Volunteer Lawyers program for low-cost legal assistance based on income. More information at: Legal Services of North Dakota.