Skip to content
Heartland Law Office, a North Dakota based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Criminal Defense Lawyer PPC”.
Heartland Law Office, a North Dakota based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Criminal Defense Lawyer PPC”.

Irrelevant Search Term:
Criminal Defense Lawyer PPC

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Criminal Defense Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Law firm Heartland Law Office would likely not want their ads to appear for the search “Criminal Defense Lawyer PPC” because this search query indicates that users are looking for information related to pay-per-click advertising services for criminal defense lawyers, rather than seeking legal representation. Advertising for such a term would lead to wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it doesn’t align with the firm’s primary goal of attracting individuals in need of criminal defense services. Therefore, it’s more effective for the firm to focus their advertising efforts on keywords directly related to their legal services and the needs of potential clients seeking criminal defense representation.

About Heartland Law Office

Experience the Difference with Heartland Law Office PC

Experience the Difference with Heartland Law Office PC

A Legal Advocate Who Understands Your Needs

At Heartland Law Office PC, you’ll find Attorney Patrick Waters, a seasoned legal professional with over a dozen years of experience in both criminal and civil law. Patrick’s extensive background in the legal system means that he can truly relate to your specific needs and concerns, offering you personalized service that you deserve.

A Proud Member of the Community

Located in Bismarck, North Dakota, Heartland Law Office proudly serves clients not only in Bismarck but also in Minot, Dickinson, Watford City, and Williston, ND. Patrick Waters is not just an attorney; he’s an active and engaged member of the Bismarck-Mandan community. His dedication to the local area is a testament to his commitment to helping the people who call this community home.

From Defense to Prosecution: A Wealth of Experience

Before establishing his private law practice, Patrick Waters worked as both a defense attorney and a prosecutor for the state of North Dakota. During his tenure as a defense attorney, he managed an impressive portfolio of over 2,000 cases, overseeing them from intake to deposition. These cases encompassed a wide range of charges, including violent and non-violent felonies and misdemeanors.

As a prosecutor, Patrick focused his efforts on serious personal crimes, many of which carried significant consequences for defendants who were ultimately convicted. His experience on both sides of the legal aisle has equipped him with a comprehensive understanding of the legal process, making him a formidable advocate for his clients.

A Legal Ally You Can Trust

With over a decade of courtroom experience, Patrick Waters established Heartland Law Office PC to provide the crucial legal assistance that individuals and families need during challenging times. When you choose Heartland Law Office PC, you’re not just hiring an attorney; you’re gaining a trusted legal ally who will stand by your side and fight for your rights.

Patrick Waters and the entire Heartland Law Office PC team are dedicated to upholding the values of diligence, integrity, and unwavering commitment to their clients. Your legal challenges become their mission, and they are here to guide you every step of the way.

In Conclusion

When legal troubles arise, you don’t have to face them alone. Heartland Law Office PC, led by the experienced and compassionate Attorney Patrick Waters, is here to help. With a deep understanding of the legal system, a commitment to personalized service, and a dedication to the community, Heartland Law Office PC is your trusted partner in navigating the complexities of criminal and civil law.

Experience the difference for yourself—reach out to Heartland Law Office PC and discover the peace of mind that comes with having a knowledgeable and empathetic legal advocate on your side. Your legal journey starts here.

Heartland Law Office Links