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Mississippi Law Firms

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All of the  Mississippi Law firms featured here had their ads triggered when we set our physical location to be either in Mississippi, a major city within Mississippi, or any of the geographic targeting options offered by Google that are within Mississippi. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Mississippi & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $175 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($175 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,857  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 3,714 (  $1,857  per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Mississippi based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Screenshot displaying Mississippi Personal Injury Keyword Cost Estimates with a CPC of $175 using Google Ads Keyword Planning tool. Gain valuable insights into advertising expenses for your legal services in Mississippi. 📊💰 #MississippiLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Mississippi

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer ⚠️ STATE ⚠️ “, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Resources

  • Mississippi Legal Services Corporation: This non-profit organization provides civil legal assistance to low-income Mississippians in a variety of areas, including family law, housing, consumer protection, and immigration. 

  • Legal Services of North Mississippi: This non-profit organization provides free legal services to low-income individuals and families in northern Mississippi. They offer a variety of services, including legal advice, representation in court, and assistance with legal documents. 

  • Mississippi Center for Justice: This non-profit organization provides legal representation and advocacy services to low-income individuals and communities in Mississippi. They focus on issues such as housing, healthcare, education, and employment.