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Haug, Farrar & Franco, a Mississippi based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Chicago”.
Haug, Farrar & Franco, a Mississippi based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Chicago”.

Irrelevant Search Term:
Car Accident Lawyer Chicago

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Haug, Farrar & Franco, a Mississippi-based law firm, would likely not want their ads to appear for the search “Car Accident Lawyer Chicago” due to several compelling reasons. Firstly, this search term is geographically irrelevant as the firm is situated in Mississippi, potentially lacking the necessary licenses to practice law in Illinois. Secondly, targeting users searching specifically for legal assistance in Chicago is likely to yield low conversion rates, as potential clients are seeking local representation. Thirdly, advertising for this term may result in wasted ad spend, as clicks from users in a different state are unlikely to generate meaningful leads. Lastly, it could negatively impact their ad’s Quality Score, diminishing the overall effectiveness of their advertising campaign.

Additional Irrelevant Queries

Haug, Farrar & Franco, a Mississippi based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Injury Attorney Chicago”.

Irrelevant Search Term:
Injury Attorney Chicago

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Injury Attorney” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This search, “Injury Attorney Chicago,” is very similar to the previous example for all of the same reasons. Firstly, this search term is geographically irrelevant as the firm is situated in Mississippi, potentially lacking the necessary licenses to practice law in Illinois. Secondly, targeting users searching specifically for legal assistance in Chicago is likely to yield low conversion rates, as potential clients are seeking local representation. Thirdly, advertising for this term may result in wasted ad spend, as clicks from users in a different state are unlikely to generate meaningful leads. 

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Irrelevant Search Term:
Car Accident Lawyer Powerpoint

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

A law firm like Haug, Farrar & Franco would typically not want their ads to show for the search “Car Accident Lawyer PowerPoint” for a few reasons. First, this search query suggests that users are looking for PowerPoint presentations or educational materials related to car accident law, rather than seeking legal representation. Advertising for such a term is likely to result in irrelevant clicks, wasted ad spend, and a low chance of converting users into clients. Additionally, it may negatively impact the overall quality of traffic to their website. Therefore, it’s more effective for the law firm to focus their advertising efforts on keywords directly related to their legal services and potential clients’ needs, rather than informational or educational queries.

Irrelevant Search Term:
Car Accident Lawyer Resume

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

A law firm like Haug, Farrar & Franco would generally not want their ads to appear for the search “Car Accident Lawyer Resume.” This search query suggests that users are likely looking for resumes or CVs of car accident lawyers, not seeking legal services. Advertising for such a keyword is likely to result in wasted ad spend, irrelevant clicks, and low chances of converting users into clients. It would not align with the law firm’s goal of attracting potential clients in need of legal representation. Therefore, it’s more effective for the firm to focus their advertising efforts on keywords related to their legal services and the needs of potential clients.

Haug, Farrar & Franco, a Mississippi based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Salary”.

Irrelevant Search Term:
Car Accident Lawyer Salary

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

A law firm like Haug, Farrar & Franco would typically not want their ads to show for the search “Car Accident Lawyer Salary” because this search query is likely to attract individuals interested in information about the earnings of car accident lawyers, rather than those seeking legal representation. Advertising for this term may result in wasted ad spend, irrelevant clicks, and a low chance of converting users into clients. The intent behind the search does not align with the law firm’s objective of attracting potential clients in need of legal services. Therefore, it’s more effective for the firm to focus their advertising efforts on keywords related to their legal services and the needs of potential clients seeking legal representation.

About Haug, Farrar & Franco






Welcome to Haug, Farrar & Franco, PLLC

Haug, Farrar & Franco, PLLC, was founded with a clear and noble mission in mind: to provide unwavering support to individuals and families navigating complex legal challenges. We are committed to helping our clients confront a wide range of issues, from injuries and divorce to DUI charges. Whether you’ve been involved in a car accident, suffered a work-related injury, or are facing legal matters in Ocean Springs, Biloxi, Gulfport, Pascagoula, or other nearby communities, we prioritize your legal needs.

Meet Our Experienced Attorneys

At Haug, Farrar & Franco, we boast a team of dedicated legal professionals with a wealth of experience and a deep commitment to serving our clients’ best interests. Let’s introduce you to our accomplished attorneys:

Christopher C. “Stopher” Haug

Stopher is a licensed attorney in Mississippi, Alabama, and Florida, bringing over fourteen years of legal experience to our firm. His practice spans various areas of the law, including general civil litigation, domestic and family law, personal injury, criminal law, contract disputes, and business formation and strategy. Before partnering with Todd Farrar, Stopher successfully managed his law firm, The Haug Law Firm in Ocean Springs, MS. He has also worked with prominent regional law firms in Mississippi and Alabama and served as in-house counsel for one of the Gulf South’s largest companies. Stopher is well-versed in trying cases in state and federal courts and possesses extensive experience in mediations and arbitrations. He earned his law degree from the Hugo L. Black School of Law at the University of Alabama in 2000 and his undergraduate degree from Mississippi State University in 1997. In addition to his legal pursuits, Stopher actively engages with his community as an Election Commissioner for the City of Ocean Springs, Mississippi, and as an executive board member of the 1699 Historical Society. He was also the Commodore of the Ocean Springs Yacht Club in 2017.

Todd Farrar

Todd Farrar has a diverse legal background that includes representing clients in various areas of law, from personal injury cases arising from car and trucking accidents in Gulfport to criminal defense, medical malpractice claims, and a broad spectrum of personal injury matters. Before becoming a partner at HFF, Todd managed law firms in Ocean Springs, MS, and Lafayette, LA. He now serves as a trial lawyer and mediator for the firm.

Jonathan Franco

Jonathan Franco, a partner since July 2017, hails from Montgomery, Alabama, and is an integral part of our legal team. He obtained his undergraduate degree in political science, with a minor in English, from the University of Alabama. He later earned his law degree at Mississippi College School of Law in Jackson, Mississippi. Jonathan is deeply involved in the legal community, serving as Secretary on the executive committee of the Mississippi Association for Justice (MAJ). Within MAJ, he has held various roles, including Parliamentarian and editor of MAJ’s annual publication Voir Dire magazine. Jonathan’s dedication has been recognized with prestigious awards, such as MAJ’s Stone Pony award in 2023 and the “Rising Star” award in 2018, which honors trial lawyers under 40 excelling in personal injury litigation. He also plays an active role on the MAJ Board of Governors, representing the Jackson County Circuit Court division. Jonathan is a member of the board of directors for the Southern Trial Lawyers Association and has been consistently selected to the Mid South Super Lawyers Rising Stars list from 2019 to 2023. Beyond his legal pursuits, Jonathan is deeply embedded in the Ocean Springs community, serving as a past president, former board member, and an active member of the Ocean Springs Rotary Club.

Your Trusted Legal Advocates

At Haug, Farrar & Franco, we are committed to providing top-tier legal representation to individuals and families facing challenging legal issues. Our extensive experience, unwavering dedication, and active community involvement set us apart as your trusted legal advocates. When you choose us, you choose a team that will stand by your side and fight relentlessly to protect your rights and interests.

For all your legal needs in Mississippi, Alabama, and Florida, trust Haug, Farrar & Franco, to provide you with exceptional legal counsel and support.

 

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