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MD Law Firms

Maryland Law Firms

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All of the  Maryland Law firms featured here had their ads triggered when we set our physical location to be either in Maryland, a major city within Maryland, or any of the geographic targeting options offered by Google that are within Maryland. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Maryland & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $100 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($100 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,203  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,406  (  $1,203 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Maryland based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A) appropriate negatives in place or B) Are using more focused strategies.  

Uncover Maryland Personal Injury Keyword Cost Estimates: Dive into the average cost per click (CPC) of $100 for personal injury keywords in Maryland through Google Ads Keyword Planning. Gain valuable insights into advertising expenses for your legal services. 📊💰 #MarylandLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
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Potential Annual Waste PER IRRELEVANT Keyword. ​
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Mistargeted Google Ads Campaigns in Maryland

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer ⚠️ STATE ⚠️ “, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Data

Nationwide, there are four lawyers for every 1,000 residents, but some states have far more. Maryland is No. 2 with 6.6 lawyers per 1,000 residents – Source American Bar Association 

The first female lawyer in the United States was Margaret Brent, in 1648 in Maryland. The ABA created the Margaret Brent Award in 1991 to recognize and celebrate the accomplishments of female lawyers. View the 2023 Honorees here

The Maryland State Bar Association’s 2023 Diversity Report found that the legal workforce in Maryland is becoming more diverse. In 2023, 24% of lawyers in Maryland were women, 13% were African American, and 8% were Hispanic. This is still below the national average for diversity in the legal profession, but it is progress.

 

Legal Resources

Maryland Legal Aid: This website provides information on free legal services available to low-income Marylanders, including civil legal aid, criminal defense, and pro bono services.


Maryland Courts Legal Self-Help Center: This website provides information and resources to help Marylanders navigate the legal system without an attorney, including self-help forms, instructions, and videos. 


Pro Bono Resource Center of Maryland:This website provides information and resources to Maryland attorneys who are interested in providing pro bono legal services to those in need.