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Portner & Shure, a Maryland based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Personal Injury Lawyer Resume".
Portner & Shure, a Maryland based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Personal Injury Lawyer Resume".

Irrelevant Search Term:
Personal Injury Lawyer Resume

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Personal Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is an irrelevant search for Portner & Shure’s ad to be appearing for, as the firm is not in the business of selling resume templates or providing resume writing assistance. 

One could argue that perhaps a firm of this size does not care about the relevancy, but rather is using Google Ads as part of a branding approach in their market. 

Additional Irrelevant Queries

Portner & Shure, a Maryland based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Personal Injury Lawyer Disbarred".

Irrelevant Search Term:
Personal Injury Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Personal Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is most likely not a search that Portner & Shure would want their ad to be showing for. Disbarment is a rather severe consequence for an attorney, and given how many people do not understand the difference between organic searches & ads, it’s less than ideal to serve an ad for this search.  

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Portner & Shure, a Maryland based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer Website Template".

Irrelevant Search Term:
Accident Lawyer Website Template

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

The firm does not provide website design or build services. While their website is an excellent example of a well built accident attorney site, we doubt the firm wishes to focus their Google Ads budget on attorney marketing related searches. 

Irrelevant Search Term:
Car Accident Lawyer Stole My Check

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is an example of another irrelevant search that Portner & Shure would not want to see their ad appearing for.  Given the firm’s size, they may be deploying a fairly significant and large monthly budget with less focus on the results than a smaller firm, however this is yet another negative sentiment search where ads should not be served. 

Irrelevant Search Term:
Car Accident Lawyer Lied About Settlement Amount

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This search is an example of a negative sentiment search that Portner & Shure would not want their ad to appear for. The firm should focus their advertising on searches that are more likely to generate leads and sales.


About Portner & Shure

Unveiling Excellence in Legal Representation: <a href="https://www.portnerandshure.com/" target="_blank">Portner & Shure, P.A.</a>

Unveiling Excellence in Legal Representation: Portner & Shure, P.A.

Introduction

In the realm of legal advocacy, Portner & Shure, P.A. emerges as a trusted and nationally recognized law firm, dedicated to offering an expansive range of legal services specializing in personal injury and criminal defense. With a strong presence in Baltimore, Maryland, as well as throughout Washington, D.C., Northern Virginia, Richmond, and the areas in between, our firm has become synonymous with excellence and unwavering commitment to justice. In this article, we explore the remarkable journey of Portner & Shure, P.A., highlighting their unparalleled achievements and dedication to their clients.

A Trusted Name in Legal Advocacy

Portner & Shure, P.A. has earned its place as a trusted name in the legal field. Our firm’s reputation extends far and wide, thanks to our dedication to providing outstanding legal services in personal injury and criminal defense. Clients turn to us with confidence, knowing that they are backed by a team of experienced and knowledgeable attorneys who prioritize their interests.

Serving a Diverse Geographical Landscape

Our reach goes beyond the city limits of Baltimore. Portner & Shure, P.A. extends its services to counties throughout Maryland, Washington, D.C., Northern Virginia, Richmond, and the spaces in between. This wide geographical coverage underscores our commitment to ensuring that justice knows no boundaries. Regardless of your location, our team is here to provide you with the legal support you need.

Decades of Success and Experience

With a legacy spanning over two decades, Portner & Shure, P.A. has amassed a wealth of experience that sets us apart. Our top-rated team of attorneys brings a depth of legal knowledge and insight to every case, ensuring that our clients receive the highest level of representation. Over the years, our firm has consistently demonstrated an unparalleled ability to obtain justice and secure compensation for our clients.

Leading the Way in Compensation

At Portner & Shure, P.A., we are not just legal advocates; we are champions of our clients’ rights. Our accomplishments are best measured by the significant compensation we have secured on behalf of our clients. With a track record of obtaining over $400 million in damages, our firm’s dedication to maximizing compensation is unmatched. We believe that justice should not only be served but also compensated, and we tirelessly fight for the restitution our clients deserve.

Personal Injury and Criminal Defense Excellence

Portner & Shure, P.A. excels in two critical legal areas: personal injury and criminal defense. Our team’s prowess in both fields reflects our commitment to providing comprehensive and holistic legal representation. Whether you are seeking justice and compensation for a personal injury or require a strong defense against criminal charges, our team is equipped with the knowledge and expertise to stand by your side.

A Client-Centric Approach

Central to our practice is a client-centric approach that places our clients’ needs at the forefront. We understand the complexities and challenges that legal proceedings bring, and our commitment is to make this journey as smooth and empowering as possible. Our attorneys not only navigate the legal complexities but also ensure that our clients are informed, supported, and empowered throughout the process.

Conclusion

In the landscape of legal representation, Portner & Shure, P.A. shines as a beacon of excellence, justice, and client-centric advocacy. With a legacy spanning over two decades, our firm’s reputation as a trusted and nationally recognized law firm is well-deserved. We extend our unwavering commitment to personal injury and criminal defense to clients across Baltimore, Maryland, Washington, D.C., Northern Virginia, Richmond, and beyond. With a track record of over $400 million in secured compensation, our top-rated team of attorneys stands ready to champion your rights, secure justice, and provide unparalleled legal support. At Portner & Shure, P.A., your journey to justice is our mission, and your success is our shared victory.

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