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IA Law Firms

Iowa Law Firms

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All of the  Iowa Law firms featured here had their ads triggered when we set our physical location to be either in Iowa, a major city within Iowa, or any of the geographic targeting options offered by Google that are within Iowa. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Iowa Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $51 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($51 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 615  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 1,230  (  $615 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Iowa based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Google Ads Keyword Planning tool screenshot displaying cost estimates for personal injury keywords in Iowa, with an average cost per click of $51.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Iowa

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Philadelphia”,”Car Accident Lawyer Miami” , ““Car Accident Lawyer Las Vegas”,  as in the instance of Stuart Tinley, the firm was contacted to confirm that they are not licensed or practising in Pennsylvania, Florida, and Nevada. 

Legal Data

  • 19,734 lawyers licensed or registered to practice law in Iowa – Source 
  • There are 3,439 law firms registered in Iowa – Source
  • 66% attribute client or friend referrals as the main source of new clients coming into their practices in 2022 – Source 

Legal Resources

  • Iowa Legal Aid: Iowa Legal Aid is a non-profit organization that provides free legal services to low-income Iowans in civil matters. They have offices throughout the state and can be reached by phone at 1-800-537-5249 o .
  • Legal Aid Society of Polk County: The Legal Aid Society of Polk County is a non-profit organization that provides free legal services to low-income residents of Polk County in civil matters. They have an office in Des Moines and can be reached by phone at 515-243-2181 
  • Iowa State Bar Association Lawyer Referral Service: The Iowa State Bar Association Lawyer Referral Service can help you find a lawyer in Iowa who is willing to provide a free or low-cost initial consultation. You can reach them by phone at 1-800-383-1993  at .