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Drew Law Firm, an Iowa based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer Stole My Check".
Drew Law Firm, an Iowa based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer Stole My Check".

Irrelevant Search Term:
Accident Lawyer Stole My Check

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is an irrelevant search that Drew Law Firm definitely does not want their ad to be appearing for. This search is implying the presence of criminal activity within a law firm in the form of stealing money from a client. Drew Law Firm would not want their ad to be associated with this type of search because it has nothing to do with them, but the perception from those who see this ad with this search could turn very negative if they believe any attorneys within Drew Law Firm have been accused of this fraudulent activity.

Additional Irrelevant Queries

Drew Law Firm, an Iowa based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "My Accident Lawyer Never Calls Me Back".

Irrelevant Search Term:
My Accident Lawyer Never Calls Me Back

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This would be another example of an irrelevant search that Drew Law Firm would not want their ad to show for. Clearly, the person behind this search has had problems communicating with her attorney and Drew Law Firm should not be associated with this type of search. Once again, a very poor perception could be formed of the firm because searchers may believe that attorneys within the firm are not good at communicating with clients and provide a below-average experience in terms of legal representation.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About Drew Law Firm

Drew Law Firm: A Legacy of Service and Family Values

Drew Law Firm: A Legacy of Service and Family Values

A Family Tradition of Law

In the heart of Hampton, Iowa, there’s a law firm that stands as a testament to both legal excellence and the power of family values—Drew Law Firm. Led by Tom Drew, a native of Hampton, this firm is deeply rooted in a tradition of legal prowess and a commitment to serving the community. With a rich lineage of attorneys and a foundation built on family values, Drew Law Firm has become a pillar of trust, dedication, and success.

Community-Centric Values

At Drew Law Firm, the values of family extend beyond kinship to embrace the entire community. Tom Drew’s connection to Hampton runs deep, and his commitment to the well-being of its residents is unwavering. With a focus on personal injury and wrongful death cases, the firm’s dedication to advocating for those affected by negligence or tragedy has been a driving force for positive change in the community.

A Partnership Beyond Law

Behind every successful individual is a partner who supports and complements their journey. Tom Drew’s partner in life, Julie (Steidl) Drew, has made her own significant contributions. A retired Chef instructor from the Culinary Arts Department of DMACC, Julie’s dedication to her craft and the community mirrors the values upheld at Drew Law Firm. Their shared commitment to excellence and service has not only shaped their careers but also enriched the lives of those around them.

Education, Achievement, and Legacy

The Drew family’s commitment to education and achievement shines brightly through the accomplishments of their children. Their son and daughter, both University of Iowa graduates, have pursued remarkable paths. Their daughter’s determination led her to a Master’s Degree from DePaul University, all while juggling full-time work. Today, she serves as a Corporate Trainer for a Retirement Financial Service Company, embodying the values of dedication and continuous growth. Their son’s journey culminated in an MBA from the University of Iowa, earned while he navigated the demands of a full-time job. His current role as a broker in real estate development showcases his unwavering work ethic and determination to thrive.

A Legacy of Success

Drew Law Firm isn’t just about legal expertise—it’s about the legacy of success, dedication, and community engagement that defines it. Tom Drew’s deep roots in Hampton, combined with his family’s history of legal service, create a foundation that prioritizes values alongside advocacy. Whether standing up for personal injury victims or embracing the spirit of service that runs through the family, Drew Law Firm is a beacon of hope and a testament to what the legal profession can achieve when driven by a genuine passion for making a positive impact.

In a world where legal counsel can sometimes seem distant, Drew Law Firm stands out as a reminder that at the core of every great attorney is a commitment to community, family, and a genuine desire to effect change for the better. As Hampton’s own beacon of justice and service, Drew Law Firm continues to uphold its legacy of excellence—one rooted in tradition, fueled by values, and driven by a resolute pursuit of justice and betterment for all.

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