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ID Law Firms

Idaho Law Firms

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Each of the Idaho-based law firms showcased here had their advertisements activated when we selected our physical location to be either in Idaho, a significant city within the state, or any of Google’s geographic targeting choices relevant to Idaho. 

Google provides a wide range of geographic targeting options, but it’s important to note that misconfiguring these options can lead to potential problems.

Average Keyword Cost Estimates in  Idaho & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $144 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($144  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,737  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 3,474  (  $1,737 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

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Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Idaho

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Accident Lawyer Miami”, as in the instance of Craig Swapp & Associates, the firm was contacted to confirm that they are not licensed or practising in Florida. 

Legal Data

  • Idaho State Bar Association: 2023 Idaho Lawyer Statistical Report. This report provides data on the demographics of Idaho lawyers, including their age, gender, race, and ethnicity. It also includes data on the practice areas of Idaho lawyers, their educational background, and their employment status.
  • Idaho Supreme Court: 2023 Idaho Judicial Branch Annual Report . This report provides data on the activities of the Idaho Supreme Court, the Idaho Court of Appeals, and the Idaho District Courts. It also includes data on the demographics of Idaho judges and the types of cases that are filed in Idaho courts.
  • US Census Bureau: 2020 American Community Survey
    This dataset provides data on the demographics of the Idaho population, including the number of lawyers and legal professionals in the state. It also includes data on the income and educational attainment of lawyers and legal professionals.
    Link: 

Legal Resources

  • Legal Aid Services of Idaho (LASI): LASI is a non-profit organization that provides free civil legal aid to low-income Idahoans. They have offices all over the state, and their website has a list of all their locations, as well as information on how to qualify for their services. 
  • Idaho Volunteer Lawyers Program (IVLP): IVLP is a program that matches low-income Idahoans with volunteer lawyers who can provide them with free legal assistance. IVLP has a website where you can learn more about the program and apply for assistance. 
  • Idaho State Law Library (ISLL): ISLL is a state-funded library that provides free legal resources to the public. They have a large collection of law books, as well as access to online legal databases. ISLL also has a staff of librarians who can help you with your legal research.