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Craig Swapp & Associates, an Idaho based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer Miami".

Irrelevant Search Term:
Accident Lawyer Miami

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is an irrelevant search that Craig Swapp & Associates’ ad appears for because of the extreme location discrepancy. This search is looking for legal representation down in Miami, Florida, which is very far from Idaho and doesn’t make sense for Craig Swapp & Associates to have their ad showing. The firm is based in Idaho and only allowed to practice law there, so a search for legal help in Miami does them no good in terms of generating leads.

Additional Irrelevant Queries

Craig Swapp & Associates, an Idaho based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer From Law & Order".

Irrelevant Search Term:
Accident Lawyer From Law & Order

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This irrelevant search has nothing to do with Craig Swapp & Associates, yet their ad still appears for this search. Law & Order is a TV drama series focusing on legal proceedings of criminal cases, so this search is likely looking to yield more information on a character from the show. Craig Swapp & Associates should not be having their ad showing for this search because of the fictional nature of the show along with the fact that this search has nothing to do with looking for legal representation in Idaho.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Craig Swapp & Associates, an Idaho based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "File A Complaint Against My Injury Attorney".

Irrelevant Search Term:
File A Complaint Against My Injury Attorney

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Injury Attorney” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is obviously not a search that Craig Swapp & Associates would want their ad appearing for either. This search contains negative undertones and someone is likely looking for a way to leave a bad review or complain about the service provided from their attorney. Craig Swapp & Associates would not want to be associated with this search because it could imply that someone has been looking to complain about their services or that someone already has complained that they have been below-average in terms of representation.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Craig Swapp & Associates, an Idaho based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Accident Lawyer Disbarred”.

Irrelevant Search Term:
Accident Lawyer Disbarred

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Craig Swapp & Associates would not want their ad to appear for the search query “Accident Lawyer Disbarred” due to several critical reasons. Firstly, this search query suggests users are seeking information about lawyers who have been disbarred due to unethical or illegal conduct, which can negatively impact the firm’s reputation by associating their name with such circumstances.

Secondly, this audience is unlikely to be looking for legal representation for their accidents, making it a poor fit for the firm’s services. Thirdly, displaying their ad for this query may damage the brand image, potentially deterring potential clients who might mistakenly associate the firm with unethical practices.

Lastly, the ad could experience a low click-through rate, leading to inefficient ad spending and reduced visibility to those actually seeking legal assistance for accidents. Therefore, Craig Swapp & Associates would want to avoid appearing in search results related to disbarred lawyers to maintain their reputation and target the right audience effectively.

About Craig Swapp & Associates

Craig Swapp & Associates: One Call for Justice

Welcome to Craig Swapp & Associates: One Call for Justice

Committed to Doing What’s Right

At the heart of Craig Swapp & Associates lies an unwavering commitment to doing what’s right. Their team of dedicated personal injury lawyers is driven by a common purpose: helping those who have been hurt by others when they need it most. These values are not just a part of their mission statement; they are deeply ingrained in the culture of the firm.

Leadership Rooted in Advocacy

The firm’s founder, Craig Swapp, is a passionate advocate for victims’ rights with a legal career marked by a relentless pursuit of justice. His dedication extends beyond the courtroom, where he fights tirelessly on behalf of his clients. Craig’s advocacy has earned him membership in esteemed organizations like the American Association for Justice and the Board of Governors of the Utah Association for Justice.

Accessible Across Multiple States

Accidents don’t discriminate based on location, and neither does Craig Swapp & Associates. Whether you find yourself in Idaho, Utah, Washington, Montana, Oregon, or Wyoming, their compassionate and skilled team is ready to provide the support and legal representation you need. No matter where you are, help is just one call away.

Guiding You Through the Legal Maze

Navigating the aftermath of an accident or injury often feels like traversing a complex maze. Medical bills, insurance claims, and legal proceedings can quickly become overwhelming. That’s where Craig Swapp & Associates truly shines. Their experienced team understands the intricacies of personal injury law and is dedicated to guiding you through the entire process.

A Proven Track Record

Success in personal injury cases requires more than just words—it demands results. The attorneys at Craig Swapp & Associates have a track record that speaks volumes. They’ve successfully secured compensation for countless clients, helping them regain their financial footing and find closure after traumatic experiences.

More Than Legal Experts, Compassionate Advocates

What sets Craig Swapp & Associates apart is their commitment to being more than just legal experts; they are compassionate advocates. They understand that behind every case is a person with unique needs, challenges, and hopes for justice. They take the time to listen, empathize, and build a personalized strategy tailored to each client.

One Call, a Lifetime of Impact

When you make that one call to Craig Swapp & Associates, you’re not just seeking legal help; you’re opening the door to a lifetime of impact. They are dedicated to making a positive difference in the lives of their clients, helping them not only recover physically and financially but also find the closure they deserve.

In a world where accidents and injuries can strike unexpectedly, having a reliable ally like Craig Swapp & Associates can make all the difference. Their commitment to justice, extensive experience, and unwavering compassion ensure that your pursuit of justice is in the best hands. Remember, when it comes to seeking justice after an accident or injury, there’s only one call you need to make: Craig Swapp & Associates.

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