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HI Law Firms

Hawaii Law Firms

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All of the  Hawaii Law firms featured here had their ads triggered when we set our physical location to be either in Hawaii, a major city within Hawaii, or any of the geographic targeting options offered by Google that are within Hawaii. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Hawaii & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $115 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($115 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,380 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $2,760 (  $1,380per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Discover Personal Injury Keyword Estimates for Hawaii with Google Ads Keyword Planning Tool. Get insights into the average cost per click of $115 for high-performing keywords in the Aloha State. Plan your PPC strategy effectively today!"
Average Cost Per Click
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Potential Annual Waste PER IRRELEVANT Keyword. ​
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Mistargeted Google Ads Campaigns in Hawaii

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information returned by our Google search was true. 

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Michigan “, the firm was also contacted to ensure that they are not licensed or practising in that external state. In addition to calling the firm, we often utilized publicly available records to check if individual attorneys or law firms were licensed appropriately. 

Legal Data

  • Hawaii has the highest percentage of female lawyers in the United States. According to the American Bar Association, 58.6% of lawyers in Hawaii are women. – ABA Profile of the Legal Profession 2022 
  • Hawaii has a unique system of customary land law called “kuleana.” Kuleana land is land that was awarded to native Hawaiians after the Great Mahele, a land division that took place in the 1840s. Kuleana land is subject to a number of special rules and regulations, and kuleana lawyers specialize in this area of law. – Hawaii State Bar Association: Kuleana Land
  • Hawaii has a number of laws that are unique to the state, such as the Aloha Spirit Law and the Act Relating to the Restoration of the Hawaiian Home Lands. – Hawaii State Bar Association:  

Legal Resources

  • Legal Aid Society of Hawaii (LASH): LASH is the state’s oldest and largest non-profit, public interest law firm with offices statewide. They provide free civil legal assistance to low-income individuals and families in a variety of areas, including family law, housing law, consumer law, and employment law. To apply for services, you can visit their website or call their toll-free number at 1-800-499-4302. – Link
  • Volunteer Legal Services Hawaii (VLSH): VLSH is a non-profit organization that provides free legal assistance to low-income individuals and families through a network of volunteer attorneys. They offer a variety of services, including legal advice, representation in court, and assistance with legal documents. To apply for services, you can visit their website or call their office at (808) 528-7046. Link 
  • Hawaii Online Pro Bono (HOP): HOP is a free online legal advice clinic where clients can request brief advice and counsel from a volunteer attorney on a specific legal issue. HOP is a collaboration between LASH, VLSH, and the American Bar Association. To access HOP, simply visit the website and create an account. – Link