Skip to content
Pacific States Legal Group, a Hawaii based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Resume".
Pacific States Legal Group, a Hawaii based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Car Accident Lawyer Resume".

Irrelevant Search Term:
Car Accident Lawyer Resume

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is an irrelevant search that Pacific States Legal Group’s ad appears for because it has nothing to do with their firm. This search is likely looking for help building a professional resume from scratch and it has no relation to the legal services offered by Pacific States Legal Group. The firm does not sell resume templates nor do they assist with resume building, so this is not a search that Pacific States Legal Group would want their ad appearing for.

Additional Irrelevant Queries

Irrelevant Search Term:
Law & Order Accident Lawyer

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is another irrelevant search that Pacific States Legal Group’s ad should not be showing for. Law & Order is a TV drama series that portrays legal proceedings for criminal cases and has nothing to do with the firm. This search is obviously not looking for legal representation, but rather more information on the fictional TV show, so therefore this search is of no use to Pacific States Legal Group in terms of generating leads.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Pacific States Legal Group, a Hawaii based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Sue My Injury Lawyer For Malpractice".

Irrelevant Search Term:
Sue My Injury Lawyer For Malpractice

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Pacific States Legal Group has their ad appearing here for a very irrelevant search. Someone is looking to take legal action against their attorney for extremely poor representation and malpractice, so this is definitely not a search that the firm would want to be associated with. Potential leads may stay away from hiring the firm because having their ad associated with this search could have potential clients believe that one or more of the firm’s lawyers have been sued for malpractice before, harming their overall reputation. 

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About Pacific States Legal Group

Pacific States Legal Group: Your Trusted Legal Partners

Pacific States Legal Group: Your Trusted Legal Partners

When you find yourself in need of legal counsel, you want more than just attorneys. You want a team with decades of experience, a history of success, and a commitment to your cause. At Pacific States Legal Group (PSLG), we bring all of this and more to the table, making us your trusted legal partners in personal injury, family, corporate, and real estate matters.

Jerry Scatena: A Legal Luminary

At the helm of PSLG is Jerry Scatena, a legal luminary with over 40 years of experience in aggressively and successfully representing his clients. Jerry’s journey into the world of law began when he graduated from the University of California, Hastings College of the Law, in 1972. Since then, he has been on a relentless quest for knowledge and excellence in the legal field.

Jerry’s commitment to education and legal expertise is evident in his magna cum laude graduation from Loyola University College of Law in 2008, where he earned an LL.M. degree in international law. This dedication to continual learning has equipped him with a deep understanding of the complexities of the legal landscape.

A Multifaceted Legal Approach

One of PSLG’s standout features is our multifaceted approach to the law. We understand that legal challenges come in various forms, and our team is equipped to handle them all. Whether you’re dealing with a personal injury, family matters such as divorce and custody disputes, corporate issues, or real estate transactions, we have the knowledge and experience to guide you through.

Personal Injury Advocacy

In the realm of personal injury, Jerry Scatena’s more than 35 years of experience as a litigator shine brightly. He’s not just an attorney; he’s a fierce advocate for those who have been wronged. Whether you’ve suffered from an accident or injury, Jerry and the PSLG team will tirelessly fight to secure the compensation and justice you deserve.

Pacific States Legal Group Links