Colorado Law Firms
All of the Colorado Law firms listed below had their ads triggered when we set our physical location to be either in Colorado, a major city within Colorado, or any of the geographic targeting options Google provides as long as that targeting was Colorado specific. That could mean a DMA, Congressional District, county etc.
Average Keyword Cost Estimates in Colorado & Potential Impact
Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $283 per click.
We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries.
Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($283 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $3,396 annually on garbage clicks.
For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $6,792 ( $3,396 per year for an irrelevant search term X 2) annually in wasted ad spend.
While our logic includes several base assumptions, the simple fact is that our search should not have triggered ANY ads at all.
Notably absent are all of the Colorado based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.
Mistargeted Google Ads Campaigns in Colorado
Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads. In some instances we generated multiple instances of the firms ads. All of the firms were called directly to inquire if the information was true.
The most egregious instance of mistargeting, in our opinion, is the geographic mismatch. Serving ads for queries in states you’re not licensed in, is an objectively poor strategy. It’s been our experience that the geographic mismatch is not an intentional strategy but rather an oversight or omission by whomever created the campaign or whomever is managing the account on an ongoing basis. One of the first steps in an audit is ensuring that ads are only being served to people in states or locations that firms are licensed in or states where they have established referral relationships.
Colorado Legal Data
- CO PI Lawyer breaks down likelihood of a case going to trial – Springs Law Group
- CO has the 5th highest number of PI Lawyers in the US – American Bar
- PI Lawyers in CO Salary Ranges– BLS
Colorado Legal Resources
- Colorado Legal Services (CLS) is a non-profit organization that provides free legal services to low-income Coloradans and seniors.
- Colorado Rural Legal Services (CRLS) is another non-profit organization that provides free legal services to low-income Coloradans, with a focus on rural communities.
- Legal Information Network of Colorado (LINC) is a non-profit organization that provides free legal information and resources to Coloradans of all income levels.