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WY Law Firms

Wyoming Law Firms

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All of the  Wyoming Law firms featured here had their ads triggered when we set our physical location to be either in Wyoming, a major city within Wyoming, or any of the geographic targeting options offered by Google that are within Wyoming. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Wyoming & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $32 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($32  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $384 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 768 (  $384 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the ⚠️ STATE ⚠️ based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image providing an overview of personal injury keyword pricing in Wyoming: Highlights the average cost per click (CPC) of $32 for personal injury keywords. Mentions the use of Google Ads Keyword Planning tool for understanding advertising costs in the legal sector in Wyoming. Includes emojis depicting a bar chart and a bag of money, and hashtags related to Wyoming lawyers, keyword pricing, and Google Ads CPC."
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Wyoming

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Black Personal Injury Lawyer” as in the instance of Jordan Law, we checked the firm’s website to ensure that there are no Black attorneys listed on staff. At the time of publishing, there were no Black attorneys on staff at the firm. 

If the search that generated the ads was for a different state or city as in the instance “Car Accident Lawyer Tampa“ for the Moore Faust Law firm, the firm was also contacted to ensure that they are not licensed or practising in Florida. 

Legal Data

  • High Percentage of Solo Practitioners: Wyoming boasts the highest percentage of solo practitioners in the nation, with nearly 70% of lawyers working independently. This unique landscape fosters a close-knit legal community and a more informal approach to practice.
  • Diverse Practice Areas: Despite its rural setting, Wyoming offers diverse opportunities for legal practice. Energy, water, agriculture, and natural resource law are prominent areas, alongside strong representation in criminal, family, and civil litigation.
  • Unique Admission Requirements: Wyoming maintains the last remaining “diploma privilege” system in the US, allowing law school graduates to be admitted to the bar without taking the bar exam. This distinct approach reflects the state’s focus on practical experience and character evaluation, alongside legal knowledge.
  • Low Number of Lawyers per Capita: Wyoming has one of the lowest numbers of lawyers per capita in the United States. This lower density of lawyers could imply a less competitive market for legal services, potentially offering more opportunities for new lawyers to establish their practice and serve communities that might have limited access to legal representation.

  • Rural Practice Opportunities: Given Wyoming’s geography and population distribution, there is a significant opportunity for lawyers to practice in rural areas. This might appeal to those interested in a different kind of legal career, focusing on the unique legal needs of rural communities, including agricultural law, land use, and rural business issues.

  • Unified Bar Association: Wyoming has a unified or integrated bar, meaning that to practice law in Wyoming, an attorney must be a member of the Wyoming State Bar. This integration can lead to a strong sense of community and collaboration among legal professionals in the state. Additionally, the unified bar often provides resources, continuing legal education, and networking opportunities to its members.

Legal Resources

  • Legal Aid of Wyoming: This non-profit law firm provides free civil legal assistance to low-income individuals in Wyoming. They handle a wide range of legal issues, including family law, housing, public benefits, and consumer rights.

    • Website:
    • Phone: (307) 232-9827 (Casper) or (307) 432-0807 (Cheyenne)
    • Services: Divorce, child custody, child support, paternity, guardianship, name change, orders of protection, housing/landlord issues, financial issues, end-of-life planning, employment issues, public benefits, healthcare, criminal records expungement, power of attorney
  • Wyoming State Bar Modest Means Program: This program connects individuals with attorneys who offer discounted legal services to those who don’t qualify for free legal aid but cannot afford the full cost of legal representation. Participating lawyers agree to charge no more than $75 per hour and no more than a $500 retainer (if necessary).

  • Teton County Access to Justice Center: This self-help resource center offers free legal services to income-qualified residents of Teton County. They provide legal information, assistance with court forms, and limited legal representation in specific cases.

    • Website:
    • Phone: (307) 739-3660
    • Services: Family law, housing, consumer rights, public benefits, and more