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West Virginia Law Firms

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All the West Virginia law firms listed here had their ads displayed when we searched from within the state. This includes major cities, rural areas, and any other location encompassed by Google’s comprehensive, though complex, geographic targeting options.

Average Keyword Cost Estimates in West Virginia & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $109 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($109 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,314 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,628 (  $1,1314 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the West Virginia based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Insight into West Virginia's personal injury keyword advertising costs, highlighting the average CPC of $127 with Google Ads Keyword Planning tool, emphasizing its importance for legal advertising strategies
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in West Virginia

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Personal Injury Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Kentucky PI Lawyer “,as in the example of Woelfel & Woelfel the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Data

    • High Average Jury Awards: West Virginia consistently ranks among the top states for average jury awards in personal injury cases. In 2021, the average jury award in the state was $3.6 million, significantly higher than the national average of $1.9 million. This suggests that West Virginia juries are more likely to award substantial damages to plaintiffs in personal injury cases.
    • Strict Joint and Several Liability: West Virginia follows a strict joint and several liability rule in tort cases. This means that each defendant can be held liable for the entire amount of the plaintiff’s damages, regardless of their degree of fault. This rule can be particularly advantageous for plaintiffs in cases with multiple defendants.
    • Limited Caps on Non-Economic Damages: Unlike many other states, West Virginia does not impose caps on non-economic damages, such as pain and suffering. This means that juries have broad discretion to award damages for these intangible harms, potentially leading to higher payouts for plaintiffs.

Here are some additional interesting pieces of data about personal injury law in West Virginia

  • The state has a relatively low number of personal injury lawyers per capita. This could mean that plaintiffs have less competition for legal representation.
    West Virginia has a higher rate of work-related fatalities than the national average. This suggests that there may be a greater need for legal services in this area.
    The state has a number of specialized courts that handle personal injury cases. This could lead to more efficient and streamlined litigation.

Sources for Data on Personal Injury Law in West Virginia:

1. High Average Jury Awards:

2. Strict Joint and Several Liability:

  • West Virginia Code § 55-7-13: – Provides the legal basis for joint and several liability in West Virginia.
  • West Virginia Supreme Court of Appeals Case Law: Numerous cases have interpreted and applied the joint and several liability rule. Consult legal databases like Westlaw or LexisNexis for specific cases.

3. Limited Caps on Non-Economic Damages:

  • West Virginia Code § 55-7-6: – Establishes limitations for specific types of damages, but does not cap non-economic damages.
  • West Virginia Supreme Court of Appeals Case Law: Several cases have addressed the issue of non-economic damages in personal injury lawsuits. Research relevant case law for further details.

Additional Data:


  • These are just a few sources to get you started. You may need to conduct further research to find more specific and detailed information.
  • Consider consulting with a legal professional for guidance on your individual case.

Legal Resources

  • Legal Aid of West Virginia: This organization provides free information, advice, and representation on civil legal issues. They cover various areas, including domestic violence and protective orders, government benefits, divorce/child custody/child support in specific situations, bankruptcy/credit problems, housing issues, expungement and driver’s license problems, unemployment compensation, and veterans’ issues. For more details and to apply for help, visit their website: Legal Aid of West Virginia.
  • West Virginia Free Legal Answers: This platform allows eligible users to post legal questions to a private messaging system, where volunteer attorneys provide answers. It’s part of the ABA Free Legal Answers national site and offers a user-friendly interface for those seeking civil legal advice. For more information or to post a question, visit: West Virginia Free Legal Answers.
  • Tuesday Legal Connect: This is a program where State Bar Members volunteer their time to answer legal questions from individuals throughout West Virginia. This service is available via a toll-free telephone line on Tuesdays from 6 pm to 8 pm. For further details, check out the West Virginia State Bar’s website: Tuesday Legal Connect.
  • These resources can provide significant assistance in various legal matters for those who cannot afford full legal representation.