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WA Law Firms

Washington Law Firms

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All of the  Washington Law firms featured here had their ads triggered when we set our physical location to be either in Washington, a major city within Washington, or any of the geographic targeting options offered by Google that are within Washington. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Washington & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $127 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($127  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting  $1,524  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 3,048 (  $1,524 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Washington state based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image summary of a marketing guide focused on personal injury keywords in Washington State. Highlights the use of the Google Ads Keyword Planning tool to understand the average cost per click (CPC), which is $127. The text encourages Washington lawyers to use this information for effective advertising and marketing of their legal services. Includes emojis of a bar chart and a money bag, along with hashtags #WashingtonLawyers, #KeywordCosts, and #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Washington

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Email Marketing” we investigated the firm’s website to ensure that they were not in fact offering an email marketing service. While we’re often confident that many of these firms are not offering marketing services or products, there are instances of  successful attorneys providing business services to other attorneys.  


Legal Data

  • High number of personal injury cases: Washington ranks among the top 10 states with the most personal injury lawsuits filed per capita. In 2021, there were 6,771 personal injury cases filed in Washington, translating to approximately 114 lawsuits per 100,000 residents. This suggests a strong awareness of legal rights and a willingness to seek compensation for injuries in the state.

  • Shifting trends in compensation: While average jury awards in Washington are lower than national figures, the median award has seen a significant increase in recent years. Between 2017 and 2021, the median jury award for personal injury cases in Washington jumped by 42%, reaching $62,500. This trend could be attributed to rising medical costs and a growing focus on non-economic damages like pain and suffering.

  • Limited comparative negligence: Unlike most states which follow the rule of pure comparative negligence, Washington applies a modified comparative negligence rule. This means that injured individuals can still recover damages even they were partially at fault for the accident, but their award will be reduced proportionally to their degree of fault. For example, if an injured individual was found to be 20% at fault, their $100,000 award would be reduced to $80,000.

Additional interesting points:

  • Washington law requires defendants in medical malpractice cases to disclose certain expert reports to the plaintiff, promoting transparency and potentially facilitating settlement discussions.
  • The state offers an alternative dispute resolution program called “Mandatory Arbitration” for certain types of personal injury cases. This program can help resolve disputes faster and potentially at lower costs compared to traditional litigation.
  • Washington’s statute of limitations for personal injury cases is three years, which means that individuals must file a lawsuit within three years of the date their injury occurred.



Legal Resources

  • Office of Civil Legal Aid (OCLA): This organization partners with various courts and legal entities to provide state-funded civil legal aid services in Washington State. They focus on issues like personal and family safety, economic security, housing protection, health care, and more. OCLA contracts with the Northwest Justice Project to operate a statewide toll-free legal advice, education, and referral system called CLEAR, and hosts a self-help resource center called WashingtonLawHelp. Eligibility for these services generally requires an income at or below 125% of the federal poverty level, although in certain cases, those with incomes up to 200% of the poverty level may also be eligible. For more details, visit their website: OCLA.

  • Northwest Justice Project (NJP): NJP offers free legal assistance in various areas including eviction, foreclosure, and other civil (non-criminal) issues for people with low incomes. They operate the CLEAR Hotline which is a toll-free legal hotline. They also provide support to local and regional legal aid offices and volunteer attorney programs across Washington State. More information can be found at Northwest Justice Project.

  • Washington State Office of Public Defense: This office provides information about legal assistance programs for lower-income individuals and households. They list several resources including the Northwest Justice Project, Washington Law Help, Civil Survival, Columbia Legal Services, Legal Counsel for Youth and Children, and more. Each organization specializes in different legal areas such as eviction, civil issues, vacating criminal records, child welfare, and more. For a comprehensive list of services and contact details, you can visit their website: Office of Public Defense.