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VA Law Firms

Virginia Law Firms

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All of the  Virginia Law firms featured here had their ads triggered when we set our physical location to be either in Virginia, a major city within Virginia, or any of the geographic targeting options offered by Google that are within Virginia. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Virginia & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $61 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($61per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 732  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 1,464  (  $732 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Virginia based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Virginia

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

Legal Data

  • Exam Structure and Scoring: The Virginia Bar Exam is a two-part examination. It includes Virginia-focused essays, which account for 60% of the score, and the Multistate Bar Examination (MBE), accounting for 40%. The subjects tested range from Civil Procedure and Constitutional Law to Real Property and Torts. To pass, examinees must score at least 140 on a 200-point scale. Additionally, passing the Multistate Professional Responsibility Examination (MPRE) with a score of 85 or higher is required – Source 
  • Requirements and Costs: To sit for the Virginia Bar Exam, applicants need to meet specific requirements, such as having a JD degree from an ABA/Virginia Board of Bar Examiners approved law school or being in good standing at such a law school with at least five semesters of full-time study completed. The cost of filing an original application for the Virginia Bar Exam is $575, with additional fees for character and fitness questionnaire – Source 
  • Bar Exam Passage Rates: The Virginia Bar Exam is known for its difficulty, covering a wide range of topics. For instance, the overall pass rate for the July 2022 exam was 75%, while the February 2022 exam saw a 66% pass rate. These rates vary by law school and over time. The University of Virginia had a notably high success percentage of 93.0% among its graduates in one of the exams – Source 
  • Unique Legal History: Virginia boasts a rich legal history, being home to the first permanent English settlement in North America and several influential legal figures like John Marshall and George Wythe. This rich history is reflected in the Virginia legal system, which is rooted in English common law and continues to evolve through modern legislation and case precedent. Source & Source 

    Diverse Practice Areas: Virginia offers a wide range of practice areas for lawyers, catering to various industries and legal needs. From maritime law in coastal cities to intellectual property law near technology hubs, Virginia’s diverse economy creates opportunities for specialization and niche expertise. This diversity attracts lawyers with various interests and provides a stimulating environment for legal practice. – Source

    Competitive Legal Market: Virginia’s legal market is highly competitive, with several prestigious law schools, including the University of Virginia School of Law and William & Mary Law School, producing top legal talent. This competition drives high professional standards and pushes lawyers to continuously improve their skills and knowledge to stay ahead. While challenging, this environment fosters a culture of excellence within the legal community. – Source 

Legal Resources

  • This is a comprehensive guide to free and low-cost civil legal information and services in Virginia. It covers various legal topics including consumer rights, debtors’ rights, elder law, employment, family law, housing, and more. The site is maintained by the Virginia Poverty Law Center and offers resources in different languages. It also has a section on COVID-19 related legal information. For more details, visit
  • Virginia State Bar – Legal Help: The Virginia State Bar provides a list of legal aid societies across Virginia. These include the Legal Aid Society of Eastern Virginia, Legal Services of Northern Virginia, Legal Aid Works, Southwest Virginia Legal Aid, Virginia Legal Aid Society, Virginia Poverty Law Center, and more. Each organization has multiple offices across different locations in Virginia, offering free legal services to qualified residents in specific areas. For more information, you can visit the Virginia State Bar’s website
  • George Mason University Law Library – Finding Legal Help in Virginia: This guide lists various legal aid, pro bono, and self-help services for unrepresented litigants in Virginia. It includes organizations like Blue Ridge Legal Services, Central Virginia Legal Aid Society, Community Tax Law Project, Legal Aid Justice Center, and many others, providing free civil legal assistance to low-income residents in various parts of Virginia. For further details, check out George Mason University Law Library’s guide.