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VT Law Firms

Vermont Law Firms

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All of the  Vermont Law firms featured here had their ads triggered when we set our physical location to be either in Vermont, a major city within Vermont, or any of the geographic targeting options offered by Google that are within Vermont. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Vermont & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $24 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($24  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $288  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 576  (  $288 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Vermont based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image highlighting the analysis of personal injury keyword pricing in Vermont. It mentions an average cost per click (CPC) of $24 and encourages the use of Google Ads Keyword Planning tool for deeper insights into advertising costs for legal services. The text is aimed at Vermont lawyers, emphasizing keyword pricing and Google Ads CPC, accompanied by relevant hashtags and emojis for charts and money.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Vermont

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer That Speaks Spanish”, as in the instance of Rose Law’s ad,  we called the firm to ensure that they were not in fact hosting a convention or CLE.

Legal Data

  • High Job Satisfaction: According to a 2022 survey by Above the Law, Vermont ranked as the third-best state for lawyer job satisfaction, with 82% of lawyers reporting satisfaction. This might be attributed to factors like a lower cost of living, a more collaborative legal community, and a strong emphasis on work-life balance. – Source
  • Reasonable and Fair Litigation Climate: The Institute for Legal Reform ranked Vermont as the second-most reasonable and fair state for litigation in 2023. This suggests that lawyers in Vermont experience fewer costly and time-consuming legal battles, potentially leading to better outcomes for clients and less stress for attorneys. – Source
  • Elected Prosecutors with Significant Power: Unlike many states, Vermont’s prosecutors (known as “state’s attorneys”) are elected, giving them significant power in the criminal legal system. This includes the authority to decide which crimes to charge, sentence recommendations, and plea bargain offers. This system can lead to increased accountability for prosecutors but also raises concerns about potential for bias and inconsistent application of the law. – Source
  • Limited Transparency in Prosecution Practices: A 2023 report by the ACLU of Vermont found that most state’s attorneys in the state lacked written policies on crucial issues like criminal charging, bail, and plea bargains. Additionally, they often failed to publish data on their practices, making it difficult for voters to hold them accountable. This lack of transparency raises concerns about fairness and equity in the criminal legal system. – Source
  • Diploma Privilege for Law School Graduates: Vermont has considered the concept of diploma privilege for law school graduates, which allows them to be admitted to the bar without taking the bar exam. This approach, however, is not currently implemented in Vermont. [Source 1], [Source 2]
  • Four-Year Law Office Study Program: Vermont allows aspiring lawyers to study under a judge or practicing attorney instead of attending law school, known as “reading law” or “law office study.” [Source]
  • Continuing Legal Education (CLE) Requirements: Like most states in the U.S., Vermont requires practicing attorneys to complete a certain number of Continuing Legal Education hours to maintain their license. [Source]

Legal Resources

  • VTLawHelp.org: A collaboration between Legal Services Vermont and Vermont Legal Aid offering a wide range of services, including legal help tools, resources about legal rights, and links to state and community resources.
  • Vermont Bar Association’s Pro Bono Legal Services: Offers pro bono legal services, including a Small Business Community Navigator Project, legal support for crime victims, and an online service called Vermont Free Legal Answers.
  • Vermont Association for Justice (VTAJ): Provides a Lawyer Referral Service for personal injury cases and helps in finding a lawyer in Vermont.