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UT Law Firms

Utah Law Firms

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All of the  Utah Law firms featured here had their ads triggered when we set our physical location to be either in Utah, a major city within Utah, or any of the geographic targeting options offered by Google that are within Utah. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Utah & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $106 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($106  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,272  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,544  (  $1,272 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Utah based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image discussing the cost of advertising for personal injury keywords in Utah. It highlights the use of the Google Ads Keyword Planning tool to find the average cost per click (CPC), which is $106. The text aims to provide information on advertising costs for legal services in Utah, and it's accompanied by emojis representing a bar chart and money, followed by hashtags #UtahLawyers, #KeywordPricing, and #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Utah

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

For the search “Beatrice Bijoux Injury Lawyer”, that triggered the Cockayne Law’s ads, we did not call to confirm that Beatrice Bijoux is not working there, as we believe it’s safe to assume she is not employed in any capacity at the firm. 

Legal Data

  • Utah is leading the way in legal industry innovation. The state’s regulatory sandbox program allows for non-lawyer ownership of law firms and alternative business structures, attracting new players and shaking up the traditional legal landscape. Since 2020, 58 legal service providers have taken advantage of these new programs, demonstrating the appetite for innovative legal solutions in Utah. – Source
  • Utah’s legal market is growing rapidly. The state’s population growth is driving demand for legal services, with the legal market evolving alongside the booming “Silicon Slopes” tech hub. Large law firms are increasingly recognizing the opportunities in Utah, expanding their presence and competing for top talent in the state. – Source
  • Diversity remains a challenge in Utah’s legal community. While the state boasts a diverse general population, women only represent 29% of Utah’s legal professionals compared to 49.6% of the overall population. This gap is even wider compared to the national average of 37% female lawyers. Addressing this diversity gap will be crucial for building a more inclusive and representative legal community in Utah. – Source

Legal Resources

  • Utah Legal Services (ULS): A nonprofit law office providing free legal help in non-criminal cases to low-income Utahns. Visit Utah Legal Services for more information.
  • Virtual Legal Clinic – Utah Legal Help: This service, sponsored by the Utah State Bar, offers free over-the-phone legal consultations. Lawyers provide brief advice but do not represent you. Learn more at Utah Legal Help – Virtual Legal Clinic.
  • BYU Community Legal Clinic: Run by BYU Law School, this clinic provides free legal services in various areas including immigration, contracts, and housing. For more details, visit BYU Community Legal Clinic.