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The Law Office of Robert L. Starr, a California based lemon law & personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Little Rock Injury Lawyer”.
The Law Office of Robert L. Starr, a California based lemon law & personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Little Rock Injury Lawyer”.

Irrelevant Search Term:
Little Rock Injury Lawyer

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

The Law Office of Robert L. Starr, a California-based law firm, would likely not want their ad to appear for the search query “Little Rock Injury Lawyer” for several reasons:

  1. Geographic Irrelevance: The search term “Little Rock Injury Lawyer” specifically targets individuals seeking legal services in Little Rock, Arkansas. Given that The Law Office of Robert L. Starr is located in California, they may not have the necessary licenses or expertise to practice law in Arkansas. Appearing in search results for this term would be irrelevant and could potentially mislead potential clients.

  2. Wasted Ad Spend: Advertising on irrelevant search terms can lead to a waste of advertising budget. Clicks on ads by users looking for services in a different location can be costly and unlikely to result in conversions for the California-based law firm.

  3. Quality Score Impact: In online advertising platforms like Google Ads, the relevance of an ad to the search query can affect the Quality Score, which in turn impacts ad placement and cost-per-click. Appearing for irrelevant searches may lower the Quality Score, making it less cost-effective to run ads for relevant searches.

  4. Negative User Experience: When users click on an ad expecting to find a local lawyer and encounter a firm that is not geographically relevant, it can result in a negative user experience. This can lead to wasted ad spend and potential damage to the firm’s reputation.

About The Law Office of Robert L. Starr

The Law Office of Robert L. Starr

About The Law Office of Robert L. Starr

The Law Office of Robert L. Starr, APC, located in Calabasas, California, has helped thousands of clients throughout the Los Angeles area and across the state. Since 1996, Attorney Robert Starr has handled a diverse range of cases involving people being taken advantage of by more powerful interests and corporations.

Our Legal Focus

The main focus of our practice lies in California Lemon Law, vehicle fraud, and auto defect class action lawsuits. Our team includes skilled litigators who stand up for the victims of negligence and discrimination in matters like personal injury, employment law, and landlord/tenant disputes. While there are many attorneys in California who handle lemon law and defective product cases involving cars, The Law Office of Robert Starr, APC combines consumer protection litigation experience with an understanding of the construction, diagnostics, and mechanics of cars.

Our Dedicated Team

Of course, effective legal help involves more than just experience, knowledge, and a long record of success. The staff at The Law Office of Robert Starr, APC is dedicated to serving the needs of our clients to the best of their abilities. Our staff was handpicked to ensure a broad range of highly qualified individuals. We are ready and willing to put in the hard work necessary to deliver the world-class service that our clients have come to expect.

Passion Meets Legal Expertise

For Attorney Robert Starr, a hobby and a vocation come together in protecting clients under the California lemon law. Robert has a long history of involvement with cars that long predates his legal career, which includes working his way through school by buying and selling cars, regularly fixing and restoring them, and working for numerous race teams to develop race cars.

Attorneys Robert Starr and Adam Rose knows how to examine cars and diagnose problems themselves to find where dealers, mechanics, or auto manufacturers went wrong. Our firm has helped thousands of California car buyers get the compensation they deserve after being unknowingly sold lemons.

The Law Office of Robert L. Starr Links