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TX Law Firms

Texas Law Firms

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All of the  Texas Law firms featured here had their ads triggered when we set our physical location to be either in Texas, a major city within Texas, or any of the geographic targeting options offered by Google that are within Texas. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Texas & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $195 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($195  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ $2,346 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 4,692  (  $2,346 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Texas based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

"Screenshot of Google Ads Keyword Planner: A detailed view highlighting the average cost per click for a range of personal injury-related keywords. This insightful image showcases the competitive landscape in the personal injury legal sector, with the average CPC prominently displayed at $195. The screenshot provides a clear and informative snapshot for digital marketers and law firms focusing on online advertising in this niche
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Texas

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Workers Comp Lawyer Las Vegas”, as in the instance of the Wilhite Firm,  the law firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Data

  • Diverse Legal Landscape: Texas boasts a unique legal landscape influenced by its Spanish and Mexican history, resulting in a blend of common law and civil law traditions. This creates a fascinating environment for lawyers to navigate, requiring them to be adept in both systems.
  • Strong Business Climate: Texas’ robust economy, particularly in energy and technology sectors, generates significant legal work. Lawyers specializing in corporate law, intellectual property, and energy law are in high demand, offering exciting career opportunities.
  • Pro Bono Culture: Texas has a strong tradition of pro bono legal services, with lawyers actively contributing to community causes. This allows them to make a meaningful impact while honing their skills and expanding their professional network.

Here are some additional interesting facts about being a lawyer in Texas:

  • Texas is home to the fifth-largest number of lawyers in the United States. – Source & Source
  • The average salary for lawyers in Texas is $149,400, higher than the national average. – Source
  • Texas lawyers are required to take 15 hours of continuing legal education every three years. – Source
  • Texas is one of the few states that allows law schools to offer online programs. Source

If you’re considering a legal career in Texas, you can expect a challenging, rewarding experience with diverse opportunities and a strong sense of community.

Legal Resources

  • Texas Legal Services Center (TLSC): TLSC provides legal education, advocacy, advice, and representation to underserved Texans. They help income-eligible individuals with healthcare, safety, housing, government benefits, and employment issues. All services are free. TLSC Website
  • Legal Aid of NorthWest Texas: Offers free civil legal services to low-income residents in North Texas and the Panhandle area, including cities like Abilene, Amarillo, Dallas, and Fort Worth. Legal Aid of NorthWest Texas Website
  • Texas RioGrande Legal Aid (TRLA): As Texas’s largest provider of free legal services, TRLA offers legal counsel, representation, and educational services to low-income individuals in 68 counties. TRLA Website