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TN Law Firms

Tennessee Law Firms

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All of the  Tennessee Law firms featured here had their ads triggered when we set our physical location to be either in Tennessee, a major city within Tennessee, or any of the geographic targeting options offered by Google that are within Tennessee. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Tennessee & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $132 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($132 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,584 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 3,168 (  $1,584 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Tennessee based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image ighlighting Tennessee's average cost per click for personal injury keywords. The image displays information about utilizing Google Ads Keyword Planning tool to understand advertising costs in Tennessee for legal services, with a focus on personal injury keywords priced at $88. Includes hashtags for Tennessee lawyers, keyword pricing, and Google Ads CPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Tennessee

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Alaska “, as in the instance of The Roth Law firm, the firm was also contacted to ensure that they are not licensed or practising in Alaska. Notably The Roth Law Firm does not employ any Black attorneys at the time this was published.  Beatrice Bijoux is also not employed by the firm, as far as we can tell. 


Legal Data

  • Average Salary: The average salary for a lawyer in Tennessee is approximately $101,270 per year. Lawyers in Tennessee earn significantly more than professionals in similar careers, with a salary that is 38% higher on average. source.
  • Multijurisdictional Practice (MJP) Rules: Tennessee’s MJP rules, specifically Rule 5.5 and Rule 8.5, provide guidelines for legal practice by out-of-state attorneys. These rules offer safe harbor provisions for legal practices in Tennessee. source.
  • Unique Legal Provisions: Several unique laws in Tennessee could impact legal practice. For example, password sharing for streaming services is a misdemeanor, and pregnant women using drugs may face assault charges under certain conditions. Additionally, Tennessee’s “castle doctrine” allows carrying loaded handguns and long

Legal Resources

  • Tennessee Administrative Office of the Courts Tennessee Administrative Office of the Courts: This resource offers free legal help from Legal Aid offices for people in low-income households. Eligibility is based on income being under the current poverty guidelines.
  • Legal Aid Society of Middle Tennessee and The Cumberlands Legal Aid Society of Middle Tennessee and The Cumberlands: They provide free legal help to low-income clients and also offer self-help resources like booklets, brochures, and videos.
  • Tennessee Alliance for Legal Services Tennessee Alliance for Legal Services: This organization offers a free Senior Legal Helpline and a web portal for free legal answers, providing confidential legal advice and information to persons aged 60 and above, regardless of income or assets.
  • These resources can assist individuals in various legal matters, particularly those who may not have the financial means to afford standard legal services.