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South Dakota Law Firms

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All of the  South Dakota Law firms featured here had their ads triggered when we set our physical location to be either in South Dakota, a major city within South Dakota , or any of the geographic targeting options offered by Google that are within South Dakota. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in South Dakota & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $88 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($88 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,056 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,112 (  $1,056 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the South Dakota based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

A textual summary highlighting personal injury keyword costs for legal services in South Dakota. It mentions an average cost per click (CPC) of $88, emphasizing the use of the Google Ads Keyword Planner for gaining insights into advertising expenses. The description includes hashtags related to South Dakota legal services and Google Ads CPC, and features emojis symbolizing growth and search.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in South Dakota

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Tampa “, as in the instance of Moore Faust Injury Law Group, the firm was also contacted to ensure that they are not licensed or practising in Florida. 

It’s been our experience that often when geo restrictions are not in place, there can be an impactful volume of clicks from searchers who are physically in your target geo but looking for services external to your geographic targeting e.g. people who are South Dakota but whom are searching for “Car Accident Lawyer Tampa” etc. While these types of searches are not a large portion of overall volume given the competitive nature of Google Ads, it’s never wise to cede an edge to your competition. 

Legal Data


  • State Requirements and Opportunities: To become an attorney in South Dakota, it is necessary to obtain a law degree from an ABA-accredited school, pass the state bar exam, and secure admission to the Supreme Court. Opportunities for gaining experience include experiential learning with major firms or legal aid work supervised by a licensed attorney. Read more.’
  • State Bar of South Dakota: The State Bar of South Dakota offers various resources for lawyers, including the Lawyer Referral Service to help the public find qualified, local lawyers. It also provides free and low-cost legal help through various programs and initiatives. Visit the State Bar of South Dakota.
  • Professional Conduct and Licensing: The State Bar of South Dakota oversees the professional conduct of attorneys licensed by the Supreme Court. It has established rules for proper and improper conduct in legal matters, administered through a system of self-discipline involving the Disciplinary Board of the State Bar, the Attorney General of South Dakota, and the South Dakota Supreme Court.
  • Land of opportunity for litigators: South Dakota boasts the fifth most reasonable and fair litigation climate in the US, according to a 2022 survey by the Institute for Legal Reform. This means judges are perceived as impartial, procedural rules are seen as fair, and the overall litigation environment is considered less adversarial. For litigators, this could translate to a more efficient and satisfying practice, with a focus on achieving just outcomes rather than navigating a cutthroat system.

  • Boutique law bonanza: With just 22.2 lawyers per 10,000 residents, South Dakota has one of the lowest lawyer-to-resident ratios in the nation. This means less competition for clients, especially in niche areas. So, if you’re a lawyer with a specialized skillset, South Dakota’s legal landscape could be your oyster. You might find yourself the go-to expert in your field, building strong relationships with clients and carving out a unique space for your practice.

  • Rural practice, big impact: While the population centers like Sioux Falls offer traditional law firm settings, a significant portion of South Dakota lawyers practice in rural areas. This can mean wearing many hats, from handling diverse legal issues for individual clients to serving as a pillar of the local community. You might find yourself working on agricultural law one day, advising on a small business deal the next, and even volunteering legal aid to underprivileged residents. This variety and deeper connection to the community can be a fulfilling aspect of practicing law in rural South Dakota.


Legal Resources

  • Dakota Plains Legal Services: This non-profit organization offers free legal assistance to low-income individuals, older Americans, and veterans. They have offices serving communities across South Dakota and North Dakota, including nine tribal nations.
    Dakota Plains Legal Services
  • State Bar of South Dakota – Free & Low Cost Help: The State Bar of South Dakota provides a non-profit legal services program offering free and reduced-rate civil legal assistance to income-eligible persons in South Dakota. East River Legal Services, part of this program, offers free civil legal assistance to low-income individuals in 33 counties in eastern South Dakota.
    State Bar of South Dakota – Free & Low Cost Help
  • South Dakota Free Legal Answers: A virtual legal advice clinic where qualifying users can post civil legal questions at no cost to be answered by pro bono attorneys licensed in their state. Suitable for a variety of legal problems.
    South Dakota Free Legal Answers