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SC Law Firms

South Carolina Law Firms

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All of the  South Carolina Law firms featured here had their ads triggered when we set our physical location to be either in South Carolina , a major city within South Carolina, or any of the geographic targeting options offered by Google that are within South Carolina. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in South Carolina & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $74 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($74 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 894  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 1788 (  $894 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the South Carolina based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

"Text image detailing advertising cost analysis for lawyers in South Carolina. It highlights the average cost per click (CPC) of $74 for personal injury keywords, as determined using the Google Ads Keyword Planning tool. The message encourages legal professionals to gain insights into their advertising expenses and is tagged with relevant hashtags like #SouthCarolinaLawyers, #KeywordPricing, and #GoogleAdsCPC. The post is designed to be informative and is complemented with emoji symbols for a graph and money bag, emphasizing the analytical and financial aspects of the content.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in South Carolina

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Philadelphia”, as in the instance of Burriss & Ridgeway, we called the firm to ensure that they were not in fact licensed or practising in Pennsylvania. 



Legal Data

  • Bar Examination Passage Rate: The bar exam in South Carolina is known for its challenging nature. The passage rate can be an interesting data point, as it often reflects both the difficulty of the exam and the preparedness of the test-takers. Historically, South Carolina has had varying pass rates, but it typically hovers around the national average. This rate is a key indicator of the competitiveness and standards of the legal profession in the state.
  • Practice Areas and Demand: South Carolina, like many states, has specific legal fields that are more prevalent due to its unique demographic and economic landscape. For instance, areas like real estate, environmental law, and maritime law might be more prominent in South Carolina due to its coastal geography and real estate market. The demand in these sectors can offer insights into the job market and opportunities for lawyers in the state.
  • Continuing Legal Education Requirements: Lawyers in South Carolina, as in other states, are required to engage in Continuing Legal Education (CLE) to maintain their license to practice law. The specific requirements, including the number of hours and the types of courses required, can be quite distinctive. This ongoing education ensures that lawyers stay up-to-date with legal developments and maintain a high standard of professional competence.
  • South Carolina is a lawyer’s paradise (or maybe purgatory?) when it comes to billable hours. The state has the 2nd lowest lawyer-to-resident ratio in the US, meaning there’s less competition for clients. This can translate to more hours worked and potentially higher earnings. But it can also mean long days, intense pressure, and that “eat or be eaten” mentality often associated with the legal profession.
  • While the big bucks are in Charleston and Columbia, the niche markets are where it’s at. Sure, corporate law in the big cities brings in the big money. But if you’re looking for something more unique, South Carolina offers a surprising range of legal specialties. From maritime law along the coast to intellectual property in the research universities, there’s a niche for every lawyer with a passion.
  • Palmetto State lawyers are surprisingly diverse. While the national legal profession still leans heavily white and male, South Carolina’s bar is catching up. The state boasts the 4th highest percentage of female lawyers in the US, and the number of African American and Hispanic lawyers is also steadily growing. This changing landscape is bringing fresh perspectives and challenging the old-school Southern lawyer stereotype.

Legal Resources

  • South Carolina Legal Services (SCLS) – Offers free legal assistance in various civil legal matters to eligible low-income residents of South Carolina.
  • Legal Aid Services – South Carolina Bar – This service provides free legal help to eligible low-income individuals, though they may be asked to pay court costs if possible. For eligibility and assistance, you can contact the Legal Aid Telephone Intake Service (LATIS) at 803-744-9430 in Richland or Lexington counties or 1-888-346-5592 from other parts of the state. More details can be found on their website:
  • Charleston Legal Access – South Carolina’s first and only nonprofit, sliding-scale law firm offering affordable legal services based on income and family size.This is South Carolina’s first and only nonprofit, sliding-scale law firm. They offer legal services at rates affordable for those of moderate means, with hourly rates based on a client’s income and family size. For more information