Irrelevant Search Term:
Car Accident Lawyer Convention
- Root Keyword- Car Accident Lawyer is the keyword that is most likely causing the ad to be served for this irrelevant search term.
- Negative Keyword Missing - Lawyer Convention and convention are all negatives that would have prevented an ad from being served.
- AVG Cost Per Click - $61 see Virginia Law firm specific data for more info.
We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
This query is likely related to events, conferences, or conventions within the legal industry, rather than users seeking legal services. Rutter Mills displaying their ad for this search would be irrelevant and could lead to wasted advertising budget, as it targets users interested in professional networking and education, not those actively seeking legal representation for car accident cases. Larry King Law should focus their advertising efforts on searches directly related to their legal services to effectively target potential clients seeking legal assistance for personal injury matters. Appearing for this query is unlikely to yield valuable leads for their practice.
Additional Irrelevant Queries
Irrelevant Search Term:
Personal Injury Lawyer From The Wire
- Root Keyword- Personal Injury Lawyer is the keyword that is most likely causing the ad to be served for this irrelevant search term.
- Negative Keyword Missing -Lawyer from The Wire and The Wire TV show are all negatives that would have prevented an ad from being served.
- AVG Cost Per Click - $61 see Virginia Law firm specific data for more info.
We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Personal Injury Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
For a law firm like Rutter Mills, they would not want their ad to appear for the search “Personal Injury Lawyer From The Wire.” This query is related to a fictional television show (“The Wire”) and does not pertain to real legal services. Associating their ad with a pop culture reference could be misleading and attract users looking for fictional characters or content rather than genuine legal assistance. It’s crucial for law firms to maintain a professional and focused advertising approach that aligns with their actual legal services to attract the right clientele and make efficient use of their advertising budget.
This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed.
