Irrelevant Search Term:
Criminal Defense Lawyer TV
- Root Keyword- Criminal Defense Lawyer is the keyword that is most likely causing the ad to be served for this irrelevant search term.
- Negative Keyword Missing - TV, TV show, and television are all negatives that would have prevented an ad from being served.
- AVG Cost Per Click - $127 see Washington Law firm specific data for more info.
We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Criminal Defense Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.
Puget Law Group would likely not want their ads to appear for the search “Criminal Defense Lawyer TV” because this search query indicates that users are interested in TV shows, content, or information related to criminal defense lawyers on television, rather than actively seeking legal representation. Advertising for such a term could result in wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it is not related to real legal needs. The search intent is centered around entertainment or information, rather than the pursuit of professional legal services. Therefore, it’s more effective for the law firm to focus their advertising efforts on keywords directly related to their legal services to attract potential clients seeking criminal defense representation.
