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Parks & Ratliff, an Oregon based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Property Dispute Lawyer Nevada".

Irrelevant Search Term:
Property Dispute Lawyer Nevada

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Property Dispute Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Oregon-based law firm Parks & Ratliff would not want their ad to appear for the search “Property Dispute Lawyer Nevada” because this query is specific to Nevada, a location outside their practice area. Displaying their ad for such a query would be irrelevant and could lead to wasted advertising budget, as it targets users seeking legal assistance for property disputes in a different geographic region. Parks & Ratliff should focus their advertising efforts on searches related to their Oregon-based legal services to effectively target potential clients within their service area and maximize the return on their marketing investment. Appearing for this query is unlikely to yield valuable leads for their practice.

About Parks & Ratliff

Parks & Ratliff: Your Trusted Legal Partners

Parks & Ratliff: Your Trusted Legal Partners

Matthew T. Parks

Experienced Litigator

Matthew T. Parks is an experienced courtroom litigator involving an extensive array of legal matters which have included personal injury, probate, wrongful death claims, complex criminal cases and dynamic family law matters. Mr. Parks has also successfully litigated real estate disputes.

Background in Avoiding Lawsuits

Developing a comprehensive understanding of the legal issues involved in the litigation of these legal matters provides Mr. Parks the necessary background to provide guidance and advice to clients in order to avoid being sued.

Education and Credentials

Matthew T. Parks was raised on a family farm near Merrill, Oregon and attended Merrill Elementary and Junior High School and graduated from Lost River High School in 1986. Mr. Parks graduated from California State College at Chico with a degree in International Relations with an option in trade policy. In 1999, Mr. Parks received the degree of Juris Doctor from University of the Pacific, McGeorge School of Law. Mr. Parks has been a member of the Oregon State Bar, and is admitted to the Federal Bar for the U.S. District Court for the District of Oregon and for the Eastern District of California.

Nathan J. Ratliff

Versatile Litigator

Nathan J. Ratliff is experienced in the courtroom, dealing with criminal, family law, real estate, probate, personal injury and general civil litigation. Additionally, he will assist clients in business formation and planning, estate planning, and real estate and other complex transactions. His involvement in numerous areas of law allows him to provide comprehensive legal representation to his clients and their families and businesses.

Education and Language Skills

Nathan J. Ratliff grew up in Merrill, Oregon, attended high school locally at Lost River Junior Senior High School and attended college at Oregon State University, where he graduated summa cum laude, obtaining dual B.A. degrees in Political Science and International Studies, with a minor in Spanish. He studied in an exchange program in Mexico City, at the prestigious Universidad Iberoamericana, and later served as an intern at the Frente Autentico del Trabajo. He is fluent in Spanish. He has been practicing law in the Klamath Basin since 2003, after graduating at the top of his class at the University of Oregon School of Law, being recognized as a member of the Order of the Coif and a Wayne Morse Center for Law and Politics Fellow.

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