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Pacific Point Defense, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Website Marketing”.
Pacific Point Defense, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Website Marketing”.

Irrelevant Search Term:
Car Accident Lawyer Website Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Law firm Pacific Point Defense might not want their ads to appear for the search “Car Accident Lawyer Website Marketing” if they do not offer specific website marketing services. Showing ads for this query could lead to irrelevant clicks, wasted ad spend, and a low likelihood of converting users into clients if the firm’s primary focus is legal representation rather than website marketing services. It’s more effective for the firm to focus their advertising efforts on keywords directly related to their legal services, such as “Car Accident Lawyer” or “Personal Injury Attorney,” to attract potential clients seeking legal representation for car accident cases.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

Additional Irrelevant Queries

Pacific Point Defense, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Resume”.

Irrelevant Search Term:
Car Accident Lawyer Resume

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Pacific Point Defense would not want their ads to appear for the search “Car Accident Lawyer Resume” because this search query suggests that users are looking for resumes or CVs of car accident lawyers, rather than actively seeking legal representation for car accident cases. Advertising for such a term would likely result in wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it is not related to providing legal services. The search intent is focused on career-related materials, not the need for legal assistance. Therefore, it’s more effective for the law firm to concentrate their advertising efforts on keywords directly related to their legal services to attract potential clients seeking representation in car accident cases.

Pacific Point Defense, a Washington based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Car Accident Lawyer Email Marketing”.

Irrelevant Search Term:
Car Accident Lawyer Email Marketing

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Law firm Pacific Point Defense would not want their ads to show for the search “Car Accident Lawyer Email Marketing” because this search query indicates that users are looking for email marketing services related to car accident lawyers, rather than actively seeking legal representation for car accident cases. Advertising for such a term would likely lead to wasted ad spend, irrelevant clicks, and a low likelihood of converting users into clients, as it is not related to providing legal services. The search intent is focused on marketing, not legal needs. Therefore, it’s more effective for the law firm to concentrate their advertising efforts on keywords directly related to their legal services to attract potential clients seeking assistance with car accident cases.

About Pacific Point Defense

Pacific Point Defense: Defending Rights with Purpose and Passion

In the realm of criminal defense law, one name shines brightly in the Pacific Northwest, representing grit, determination, and unwavering dedication. Pacific Point Defense, a team of talented and dynamic Criminal Defense attorneys, has been accomplishing remarkable goals for its clients for decades. Proudly serving Western Washington and Pierce County, this law firm has earned its reputation by passionately defending the rights of the accused.

A Legacy of Success

Pacific Point Defense boasts a stellar criminal defense record that spans a diverse range of cases across various legal categories. Their approach is characterized by data-driven strategies, unwavering discipline, and wholehearted dedication. When you entrust your case to Pacific Point Defense, it becomes their cause, and they relentlessly work to achieve the desired results for their clients. At its core, Pacific Point Defense exists to defend those who may not have the means to defend themselves, to support those who’ve been abandoned, and to fight for liberty while deterring judgment. With a commitment to upholding the principles of justice, this law firm stands as a beacon of hope for individuals facing challenging legal battles.

Leadership and Expertise

At the helm of Pacific Point Defense is Angela Horwath, a seasoned criminal defense attorney with a wealth of experience. Angela has earned deep respect within the legal community, and her journey to becoming the owner and operator of Pacific Point Defense began in earnest in 2008. Prior to founding the firm, Angela honed her trial skills as a public defender at The Department of Assigned Counsel in Pierce County, Washington. During her tenure, Angela served as the Lead Counsel on numerous criminal cases, sharing her expertise and training several attorneys in the intricate art of criminal law. In addition to her extensive trial experience, Angela has authored countless legal motions and briefs, showcasing her profound understanding of the legal landscape. Since the inception of Pacific Point Defense, Angela Horwath has achieved numerous favorable trial outcomes and secured hundreds of dismissals for her clients. Under her leadership, the firm has flourished, boasting a team of dedicated attorneys, paralegals, and legal assistants who collectively represent the best that the legal community has to offer.

Devotion to Criminal Defense

Pacific Point Defense‘s devotion to criminal defense is unwavering. The firm specializes in DUI and domestic violence cases, addressing some of the most challenging legal matters that individuals may face. With a comprehensive understanding of the complexities involved in these cases, Pacific Point Defense takes a holistic approach to providing legal counsel and representation. In every case they take on, Pacific Point Defense upholds a steadfast commitment to defending their clients’ rights with purpose and passion. Their resolute dedication to securing justice and protecting the liberties of those they represent is the cornerstone of their practice. In the world of criminal defense law, Pacific Point Defense stands as a testament to unwavering advocacy, exceptional legal expertise, and a tireless pursuit of justice. When the stakes are high, and the path forward seems uncertain, Pacific Point Defense is the ally you want in your corner—because they are not just defending clients; they are championing rights, freedom, and the pursuit of a brighter future.

Pacific Point Defense Links