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OR Law Firms

Oregon Law Firms

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All of the  Oregon Law firms featured here had their ads triggered when we set our physical location to be either in Oregon, a major city within Oregon, or any of the geographic targeting options offered by Google that are within Oregon. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Oregon & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $96 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($96  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,158 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,316 (  $1,158 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the OR based law firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

"Screenshot showing a Google Ads Keyword Planner interface with a focus on personal injury keywords in Oregon. The displayed average cost per click (CPC) is highlighted at $96. The screen includes navigational elements and data charts, providing an overview of advertising expenses for legal services in Oregon. Hashtags #OregonLawFirms, #KeywordPricing, and #GoogleAdsCPC are visible at the bottom of the image, emphasizing the content's relevance to legal marketing in Oregon.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Oregon

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Property Dispute Lawyer Nevada”,  as in the instance of Parks & Ratliff, the firm was also contacted to ensure that they are not licensed or practising in Nevada. 

OR Legal Data

  • Oregon State Bar Member Demographics: According to the Oregon State Bar’s 2023 Member Demographics Report, there are currently 18,323 active members of the Oregon State Bar. Of these members, 56% are male and 44% are female. The racial and ethnic makeup of the Oregon State Bar membership is as follows: 76% White, 5% Asian, 4% Black or African American, 3% Hispanic or Latino, 1% Multiracial, and 11% Unknown or Not Reported. [Source: Oregon State Bar, 2023 Member Demographics Report]
  • Alternative Pathways to Licensure: Oregon is considering alternative pathways to licensure for attorneys, including an experience-based learning pathway and a supervised practice pathway.
  • Proposal to Reduce Law School Requirement: A proposal in Oregon suggests the possibility of becoming a licensed lawyer without attending law school or by attending only two years of law school. Details can be found in this

OR Legal Resources

  • A guide to free and low-cost legal aid services in Oregon, including a directory of local legal aid offices and resources such as The Renter’s Handbook on Rent Increases and protections for renters.
  • Legal Aid Services of Oregon (LASO): Provides high-quality legal services to low-income communities in Oregon, assisting with a variety of legal problems including support for survivors of domestic violence.
  • Oregon Law Center (OLC): Offers free legal help for financial struggles relating to homes, livelihoods, medical care, and protection against domestic violence. They also provide relief for those unable to pay minor traffic tickets.