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OK Law Firms

Oklahoma Law Firms

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All of the  Oklahoma Law firms featured here had their ads triggered when we set our physical location to be either in Oklahoma, a major city within Oklahoma, or any of the geographic targeting options offered by Google that are within Oklahoma. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Oklahoma & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $124 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($124 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,494  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,988 (  $1,494 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the OK based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Explore the financial landscape of personal injury keywords in Oklahoma. Learn about the average CPC of $124 through Google Ads Keyword Planner and gain valuable insights into your legal services advertising expenditure. #OklahomaLegal #KeywordCosts #AdSpendInsights
Average Cost Per Click
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Potential Annual Waste PER IRRELEVANT Keyword. ​
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Mistargeted Google Ads Campaigns in Oklahoma

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer MN “, as in the instance of Chiaf Law Offices, the firm was contacted to ensure that they are not licensed or practising in Minnesota. 

In the instance of the Knight Law Firm, we did not call to confirm that Maurice Levy, the fictional lawyer from the HBO hit TV The Wire, is not on staff. We believe it’s safe to assume that he is not working at the firm in any capacity, real or imagined. 

Legal Data

  • Tales of Fails in Lawyer Marketing in 2019 from Oklahoma Bar Management Assistance Director Jim Calloway. Very relevant even 4 years later. Full article linked here.
  • Data on complaints filed against Oklahoma attorneys for 2022 showed marked increases in both number of lawyers with complaints as well as total grievances received.  Source OKBar
  • Overview of Filing an Original Action with the Oklahoma Supreme Court:

    An article by Kyle Rogers on the Oklahoma Bar Association’s website about filing an original action with the Oklahoma Supreme Court.
    Read more.

  • Emerging Trends in the Legal Industry:Key trends include increased focus on collaborative workspaces, adoption of private cloud technology, and the use of AI and automation in legal practices.
    Read more.
  • Market Size and Trends:The Law Firms industry in Oklahoma has declined to $2.53 billion over the five years to 2023.
    Read more.

Legal Resources

  • Legal Aid Services of Oklahoma, Inc.: Provides civil legal assistance to low-income persons throughout Oklahoma. They offer various services including full legal representation, brief advice, pro se legal clinics, and self-help materials.
  • Oklahoma Indian Legal Services, Inc.: Focused on serving Native American issues in all 77 Oklahoma counties. Contact their Oklahoma City office at 405-943-6457 or toll-free at 800-658-1497.
  • University of Tulsa Legal Clinic: Law students and professors provide legal services to underserved segments of the community in a variety of cases.

For more resources, visit the Oklahoma Bar Association’s website: Oklahoma Law for People.