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OH Law Firms

Ohio Law Firms

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All of the  Ohio Law firms featured here had their ads triggered when we set our physical location to be either in Ohio, a major city within Ohio, or any of the geographic targeting options offered by Google that are within Ohio. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Ohio & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $100 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($100  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,206  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,412  (  $1,206 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Ohio based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Image describing the cost of personal injury keywords in Ohio. It highlights the use of Google Ads' Keyword Planner to determine the average cost per click (CPC), which is $100. The message is aimed at legal professionals, emphasizing the importance of this information for budgeting in advertising campaigns. Emojis of a bar chart and a money bag are used for visual emphasis. Hashtags #OhioLegalAds, #CPCAnalysis, and #GoogleAdvertising are included for social media relevance
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Ohio

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

Some of these searches are not objectively totally irrelevant, as in the instance of ” I never hear from my Car Accident Lawyer”, but are highly unlikely to lead to a new client. One could argue that the searcher in that query is most likely unhappy with the current level of service, and could potentially be looking for a new attorney but this is less than ideal when you could be focusing on high intent searches. 

Legal Data

  • Ohio Law school enrollment began a steady decline in 2011, but in 2017,
    numbers began a slight upward trend. For the first time since then, Ohio
    law schools experienced a 12% decrease in 1L JD enrollment from 2021
    to 2022. – Source
  • 37,606 Registered attorneys with Ohio Supreme Court & Ohio business addresses. With 64% of Ohio lawyers being male & 36% female. Source
  • Increased Workload and Earnings for Lawyers: Lawyers are handling heavier caseloads and earning more for their firms. The legal landscape is evolving with advancements in technology.
    More details
  • Adoption of Collaborative Workspaces and Private Cloud Technology: There’s an increased focus on collaboration within legal practices and the adoption of private cloud technology for enhanced security.
    More details
  • Rise of AI and Automation in Legal Practices: Law firms are increasingly embracing AI and automation to manage expanding data volumes and enhance client experience.
    More details

Legal Resources

  • Ohio State Bar Association (OSBA): The OSBA offers connections to useful legal information and services for individuals in Ohio. They provide assistance in finding attorneys based on income, location, and legal needs.
    Website: Ohio State Bar Association
  • Ohio Legal Help: This organization offers information on various legal matters such as divorce, dissolution, legal separation, domestic violence, custody, child support, and more. They provide resources to help navigate legal forms and find legal assistance.
    Website: Ohio Legal Help
  • Ohio State Legal Services Association (OSLSA): OSLSA provides civil legal aid and advocacy to address unfairness and injustice, assisting people to rise out of poverty. They offer legal aid programs and can be contacted for more information about legal assistance in Ohio.
    Website: Ohio State Legal Services Association