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NC Law Firms

North Carolina Law Firms

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All of the  ⚠️ STATE ⚠️Law firms featured here had their ads triggered when we set our physical location to be either in ⚠️ STATE ⚠️, a major city within ⚠️ STATE ⚠️, or any of the geographic targeting options offered by Google that are within ⚠️ STATE ⚠️. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in North Carolina & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $90 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($90 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,089  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,178 (  $1,089 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the North Carolina based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

A graphic showcasing North Carolina's average cost per click (CPC) for personal injury keywords at $90, presented through Google Ads Keyword Planner. The image emphasizes the importance of understanding advertising investments for legal businesses, integrating symbols like a rising graph and dollar sign to represent financial insights. Hashtags #NCLegalAds, #CPCAnalysis, and #GoogleAdsInsights are included for social media engagement
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in North Carolina

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer Atlanta “, as in the example of the Bradley Law Firm, the firm was also contacted to ensure that they are not licensed or practising Georgia. 

Legal Data

  • Number of lawyers in North Carolina: Over 30,000 licensed lawyers, according to the North Carolina State Bar.  – Source
  • Average salary for lawyers in North Carolina: $122,960 per year, slightly higher than the national average of $120,930. Source
  • Job growth for lawyers in North Carolina: Projected to grow by 6% from 2020 to 2030, faster than the average growth rate for all occupations (4%). Source
  • Charlotte & Raleigh-Durham Legal Markets: A report by ALM Intelligence highlighted the promising business landscape for law firms in Charlotte and Raleigh-Durham. These areas are experiencing high demand for legal services, with law firms benefiting from impressive talent pools and low barriers to entry. Charlotte’s role as a technology hub and its growing venture capital scene, along with Raleigh-Durham’s proximity to leading research universities, contribute to this demand. Both markets are experiencing economic growth and offer diverse sector and practice areas, making them attractive for both large and mid-market law firms – source

Legal Resources

  • Legal Aid of North Carolina: Offers holistic free legal assistance in situations where your home, health, or livelihood are at stake, ensuring access to an advocate in times of need. Legal Aid of North Carolina
  • LawHelpNC.org: A guide to free and low-cost legal aid, assistance, and services in North Carolina, including support for disaster relief and FEMA appeals. LawHelpNC.org
  • NC Free Legal Help (North Carolina Advocates for Justice): Provides a public service with over 500 attorneys offering free initial legal information, dedicated to protecting people’s rights across North Carolina. NC Free Legal Help