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Nicholson Goetz & Otis, a Wisconsin based criminal defense law firm, has ads showing for irrelevant searches. Pictured is their ad for the search “Criminal Defense Lawyer PPC".

Irrelevant Search Term:
Criminal Defense Lawyer PPC

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Criminal Defense Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

Nicholson Goetz & Otis, as a law firm specializing in criminal defense, may not want their ad to appear for the search query “Criminal Defense Lawyer PPC” for several reasons. Firstly, this search query primarily targets individuals or agencies looking for pay-per-click (PPC) advertising services related to criminal defense lawyers, which is not their core business offering. Secondly, appearing in search results for this unrelated keyword could result in wasted ad spend, as the clicks generated are unlikely to convert into clients seeking legal representation. Thirdly, the ad’s presence in such irrelevant search results may lead to a lower click-through rate and reduced ad campaign effectiveness. Finally, maintaining a focus on keywords directly related to their legal services would help the firm attract more relevant and potentially valuable clients.

About Nicholson Goetz & Otis

Nicholson Goetz & Otis, S.C.: Your Beacon of Excellence in Criminal Defense

Nicholson Goetz & Otis, S.C.: Your Beacon of Excellence in Criminal Defense

Investing in Your Defense

In the realm of legal matters, one thing is abundantly clear: quality criminal defense is an investment in your future that should never be compromised. When your liberty and future hang in the balance, cutting corners is simply not an option. That’s where Nicholson Goetz & Otis, S.C. steps in, offering unwavering support, invaluable resources, and a network of seasoned professionals to champion your cause in the Wisconsin courts.

A Network of Excellence

Our commitment to your defense goes beyond conventional legal avenues. We’ve cultivated a network of renowned investigators, experts, and forensic sentencing consultants, all of whom are dedicated to uncovering the truth and building an airtight defense on your behalf. With years of experience navigating Wisconsin state courts, we’ve established trusting relationships with these experts, ensuring that your case receives the attention it requires.

Fearless Advocacy in the Courtroom

Attorney Nicholson Goetz, the driving force behind our firm, is known for her tenacious approach to criminal defense. She is unflinching in her dedication to her clients’ freedom and isn’t hesitant to take matters to trial when it’s in the best interest of her clients. Her impressive trial record speaks volumes, with notable victories in cases involving serious and sensitive legal matters such as OWI/DUI, battery, felon in possession of a firearm, sexual assault, bail jumping, and intimidation of a victim/witness.

Recognized Excellence

Jessa Nicholson, our lead attorney, has garnered significant acclaim for her exceptional work in the field of criminal defense. Her commitment to justice and her clients’ well-being has been widely recognized. Notably, she was featured in a front-page article in the Wisconsin State Journal, shedding light on her exceptional legal prowess. Furthermore, Jessa received the Dane County Criminal Defense Lawyers Association Warrior Award in 2010, a prestigious honor presented to one member of the local bar each year for outstanding contributions to the field of criminal defense. Her accolades extend to the 2013 Martin Hanson Advocate’s Prize, recognizing Wisconsin lawyers who achieve acquittals in homicide cases.

Your Future, Our Priority

At Nicholson Goetz & Otis, S.C., we understand that when you’re facing criminal charges, your future is on the line. We don’t take this responsibility lightly. Our unwavering commitment to excellence, backed by our extensive network of experts and a fearless leader in Attorney Nicholson Goetz, positions us as your most reliable ally in the pursuit of justice.

In Closing

When the storm of legal challenges threatens to cloud your future, remember that Nicholson Goetz & Otis, S.C. is here to guide you through. We are not just defense attorneys; we are your advocates, your protectors, and your beacon of hope in the face of adversity. Your freedom and future matter, and we are here to ensure that they are fiercely defended, no matter the odds.

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