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New Mexico Law Firms

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All of the New Mexico Law firms featured here had their ads triggered when we set our physical location to be either in New Mexico, a major city within New Mexico, or any of the geographic targeting options offered by Google that are within New Mexico. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in New Mexico & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $279 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($279  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 3,348 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 6,696  (  $ 3,348 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the New Mexico based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies. 

Information on the average cost of $279 per click for personal injury keywords in New Mexico, obtained using Google Ads Keyword Planner. Highlights the importance of understanding advertising costs for legal services
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in New Mexico

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for something that is blatantly incorrect e.g. ” Accident Lawyer Disbarred”, we did not call the firm to ask if any of their attorneys have been disbarred. We believe it is safe to assume that all of the firms are legally practicing law, and their ad being triggered for this irrelevant search is not intentional. 

Legal Data

  • Employment and Wage Estimates: The Bureau of Labor Statistics provides occupational employment and wage estimates for New Mexico, including data for various metropolitan and nonmetropolitan areas such as Albuquerque, Farmington, Las Cruces, Santa Fe, and other regions within the state. This data was last updated on April 25, 2023. [Source]
  • Bar Exam Statistics: In 2023, the University of New Mexico Law School ranked 35th in terms of bar passage rate among first-time test takers with a rate of 90.4%, which is 4.7% higher than the state’s overall bar passage rate of 85.7%. To pass the New Mexico bar exam, examinees must score a minimum combined score of 70% on the MBE and essay sections, and at least 75 on the MPRE. The overall pass rate for the New Mexico bar exam has varied, with first-time takers generally achieving higher success rates compared to repeat takers. [Source]
  • Attorney Salaries: As of October 25, 2023, the average salary for an Attorney I in New Mexico is $96,343. However, the salary range typically falls between $82,134 and $111,444, varying widely depending on factors such as city location, education, certifications, additional skills, and years of professional experience. [Source]

Legal Resources