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NH Law Firms

New Hampshire Law Firms

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All of the  New Hampshire Law firms featured here had their ads triggered when we set our physical location to be either in New Hampshire , a major city within New Hampshire, or any of the geographic targeting options offered by Google that are within New Hampshire. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in New Hampshire & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $94 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($94 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,128  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,256  (  $1,128 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the New Hampshire based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Graphic illustrating the average CPC for personal injury keywords in New Hampshire at $94, using Google Ads Keyword Planner. Highlights key information on advertising costs for legal services. #NewHampshireLaw #KeywordPricing #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in New Hampshire

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Criminal Defense Lawyer Tampa “, as in the instance Bernazzani Law, the firm was also contacted to ensure that they are not licensed or practising in Florida. It’s relatively easy to prevent your ads for showing for or in states you’re not licensed in. 


In digital advertising, every click that doesn’t convert is like veering slightly off course – it may seem insignificant in the moment, but over time, these misdirected clicks can lead to a substantial drift in your advertising budget’s effectiveness. Just as a few degrees off in navigation can take you to a completely different destination, a small percentage of wasted clicks can significantly erode the overall ROI of your campaign.

Legal Data

State of the Legal Market in 2023: A report on the state of the legal market in 2023 indicates that legal demand has faltered, with key metrics showing mixed results. Challenges like falling demand and productivity, rising expenses, changing client preferences, and economic turmoil have emerged, threatening law firm profitability. Notably, profits-per-equity partner (PPEP) decreased for the first time since 2009. In 2022, political and economic uncertainty significantly reduced clients’ appetite for transactional work, leading to a contraction of overall legal demand by 0.1% compared to a 3.7% growth rate in 2021. Interestingly, midsize law firms experienced positive demand growth in 2022, attributed to clients seeking high-quality but more cost-effective outside counsel – Source 

New Hampshire Bar Exam Statistics: The 2017 New Hampshire bar exam had a total pass percentage of 63.83%, with 160 out of 234 examinees passing. For first-time takers, the pass percentage was 75.25%, with 149 out of 198 test takers passing. The exam requires a score of 270/400 (135 on a 200-point scale) to pass. The University of New Hampshire Law ranks 31st in terms of bar passage rate among first-time test takers at 91.9%, outperforming New Hampshire’s overall bar passage rate of 75.3%. In July 2021, the overall pass percentage was 63.7%, with a first-time pass rate of 68.9% – Source 

Occupational Employment and Wage Statistics: The New Hampshire Occupational Employment and Wage Statistics provides detailed information on approximately 600 occupations in the state. This data includes job titles, Standard Occupational Classification (SOC) codes, estimated employment numbers, entry-level wages, average wages, median wages, and experienced wages. The latest print publication contains data from May 2022, updated to June 2023 – Source 

 

Legal Resources

New Hampshire Legal Aid offers free legal help with non-payment evictions at Manchester and Nashua District Courts. They have CAP representatives and legal aid attorneys available at the court to assist tenants with rental assistance applications and provide free legal advice​​.

New Hampshire Legal Assistance (NHLA) provides free civil legal aid in areas such as housing (including eviction, foreclosure, and property tax deeding), domestic violence and family law (protective orders, divorce, parenting rights and responsibilities), and public benefits (disability, unemployment, and more). You can reach them at 1-800-639-5290 or visit their website for more information​​​​.

603 Legal Aid is a private, nonprofit law firm offering free legal services to eligible, low-income people in New Hampshire. Their attorneys and paralegals provide legal advice by telephone in various areas of civil law. They also offer referrals to private attorney volunteers. More information can be found on their website, or you can call them at 1-800-639-5290​​.

Additionally, the New Hampshire Bar Association operates a free telephone legal advice service called Lawline. Volunteer attorneys are available to answer legal questions on the second Wednesday of each month from 6–8 p.m. You can reach Lawline at 800-868-1212