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NV Law Firms

 Nevada Law Firms

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All of the  Nevada Law firms featured here had their ads triggered when we set our physical location to be either in Nevada, a major city within Nevada, or any of the geographic targeting options offered by Google that are within Nevada. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Nevada & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $93 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($93 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,122 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,244 (  $1,122 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Nevada based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

"Screenshot displaying information about personal injury keyword advertising in Nevada. The image shows a digital interface, likely from the Google Ads Keyword Planner, highlighting the average cost per click (CPC) for personal injury keywords in Nevada, set at $93. The graphic elements and text focus on providing insights into advertising expenses for legal services in the region
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Nevada

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer ⚠️ STATE ⚠️ “, the firm was also contacted to ensure that they are not licensed or practising in that external state. 

Legal Data

  • Nebraska Supreme Court Education Requirement: Starting in 2023, the Nebraska Supreme Court requires attorneys to complete at least five out of the 10 required continuing education credits in live, in-person sessions. Source
  • ABA Profile of the Legal Profession: The 2023 ABA Profile provides a detailed 140-page overview of lawyers, judges, and law students, featuring statistics and trends from various sources. Source
  • Employment Statistics from Nebraska College of Law: The Class of 2022 at the Nebraska College of Law had a 91% employment rate in full-time, long-term positions requiring a JD or bar passage. The class consisted of 139 students with an average age of 27 at graduation. Source

Legal Resources

  • Nevada Legal Services: Offers free legal resources for low-income families, women, minorities, disabled, and others in need throughout Nevada. Nevada Legal Services
  • State Bar of Nevada’s Pro Bono Legal Services: Provides legal self-help resources and a Lawyer Referral Service for those not income-eligible for legal aid. State Bar of Nevada
  • Legal Aid Center of Southern Nevada (LACSN): A private, non-profit organization dedicated to providing free community legal services to those in need, especially for low-income residents of Clark County. Legal Aid Center of Southern Nevada