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NE Law Firms

⚠️ Nebraska ⚠️ Law Firms

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All of the  Nebraska Law firms featured here had their ads triggered when we set our physical location to be either in Nebraska, a major city within Nebraska, or any of the geographic targeting options offered by Google that are within Nebraska. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Nebraska & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $71 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($71 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 852 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 1,704  (  $852 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Nebraska based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

: An image displaying a summary of cost per click (CPC) for personal injury keywords in Nebraska. It shows a highlighted figure of $71 CPC, referencing the Google Ads Keyword Planner as the source. The image includes informative text. #NebraskaLawyers and #GoogleAdsCPC, designed to provide insights into advertising costs for legal services.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Nebraska

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

If the search that generated the ads was for a different state or city ie. “Business Lawyer Miami “, as in the case of The Goosmann Law, the firm was also contacted to ensure that they are not licensed or practising in that external state. You can also check the list of FL licensed attorneys & none of the attorneys from Goosmann Law are listed as being licensed in the state of FL. Additionally none of the firm’s attorney pages list FL as a state they are licensed in (Link to their staff page). 

Legal Data

  • Professor Jamie Cooper, with 14 years of experience in family law, criminal defense, and juvenile justice, emphasizes kindness in legal practice. She shares her extensive trial experience, including successful arguments before the Nebraska Supreme Court and Nebraska Court of Appeals, to humanize the legal profession for her students at the University of Nebraska College of Law. Cooper encourages an open approach to learning and embracing law school challenges. Source
  • The legal landscape in a post-pandemic world is seeing an increased focus on digital technologies and collaboration. Law practices are adapting to smaller, more collaborative workspaces, driven by the preferences of millennials. Private cloud technology is also becoming prevalent for enhanced security and cost savings in managing sensitive information. Source
  • Technology is increasingly important in the legal profession, as noted in the Wolters Kluwer Future Ready Lawyer Survey. Law firms and corporate legal departments are leveraging technology for improved productivity and performance. There is a trend towards insourcing within legal departments and using alternative legal service providers, contractors, and non-legal staff. Corporate legal departments are demanding more value and efficiency from law firms, with a focus on technology use and specialized services. Source

Legal Resources