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MT Law Firms

Montana Law Firms

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All of the  Montana Law firms featured here had their ads triggered when we set our physical location to be either in Montana, a major city within Montana, or any of the geographic targeting options offered by Google that are within Montana. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Montana & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $86 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($86 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,032 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,064 (  $1,032 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Montana based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Visual representation of Montana's Personal Injury Keyword CPC Insights: An infographic displaying the average cost per click (CPC) of $86 for personal injury keywords in Montana, sourced from the Google Ads Keyword Planning tool. Get essential insights into advertising expenses for legal services. 📊💰 #MontanaAttorneys #CPCInsights #GoogleAdsCosts
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Montana

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

We did not call any of the firms where the search term that triggered their ad was something that clearly not true for example ” Personal Injury Lawyer Disbarred” or ” Car Accident Lawyer Lied About Settlement Check”. 

We strongly believe that the firms listed below are legally practicing law, and a cursory check of even a few of the attorney’s status on the Montana Bar Website will confirm that. These ads were triggered because whomever is responsible for these firms’ Google Ads campaigns is unaware that there is volume for searches that a law firm DOES NOT want to serve ads for. Even if those searches contain the root keyword of “Personal Injury Lawyer” etc. 

Legal Data

  • Impact of Artificial Intelligence on the Legal Profession: In Montana, as well as globally, the legal profession is experiencing significant impacts from advancements in artificial intelligence (AI). A recent notable development is an AI system passing the bar exam. This achievement highlights AI’s capability in understanding and applying complex legal principles. The legal industry is utilizing AI for tasks like legal research, contract analysis, and predicting case outcomes. While AI presents opportunities for efficiency and democratization of legal services, it also poses challenges such as potential job displacement and ethical concerns related to bias and decision transparency​​. Source – Montana Bar President
  • Lawyer Salaries in Montana: The average salary for a lawyer in Montana is approximately $80,750 per year. The bottom 20% of lawyers in the state earn around $49,500, while the top 20% can earn as much as $132,700 annually. This statistic provides insight into the earning potential within the legal profession in Montana, which can be a significant factor for those considering a career in law in the state – Source – 
  • Montana Consumer Data Privacy Act: Montana recently enacted the Montana Consumer Data Privacy Act, which will become effective on October 1, 2024. This law places Montana alongside several states with comprehensive data privacy laws. The Act applies to entities conducting business in Montana or providing products or services to its residents, and it imposes transparency and disclosure obligations on these entities. It’s notable for not having a revenue threshold for compliance, and it does not generally apply to government entities, nonprofits, institutions of higher education, HIPAA-covered entities, and certain classes of data – Source 

Legal Resources

  • Montana Law Help offers free DIY legal information, forms, advice, and representation in court by Montana Legal Services Association. Source 
  • Montana Legal Services Association (MLSA) provides free civil, non-criminal legal help to eligible clients in Montana. – Source 
  •  Court Help Program is a free service provided by the Montana Supreme Court to assist people with civil, non-criminal legal problems. – Source