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MO Law Firms

Missouri Law Firms

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All of the  Missouri aw firms featured here had their ads triggered when we set our physical location to be either in Missouri, a major city within Missouri, or any of the geographic targeting options offered by Google that are within Missouri. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Missouri & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $134 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($134 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $1,611  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 3,222 ( $1,611 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Missouri based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Missouri Personal Injury Keyword CPC - $134. Gain insights into advertising expenses for legal services in Missouri with the Google Ads Keyword Planning tool. 📊💰 #MissouriLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Missouri

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. 

Legal Data

Number of lawyers in Missouri

There are approximately 19,000 lawyers licensed to practice law in Missouri. Of those, about 13,000 are actively practicing.

Average salary for lawyers in Missouri

The average salary for lawyers in Missouri is $126,930. The top 10% of earners make more than $208,000, while the bottom 10% make less than $62,000.

Job outlook for lawyers in Missouri

The job outlook for lawyers in Missouri is expected to grow faster than average over the next decade. The demand for lawyers is expected to increase due to an aging population and a growing need for legal services in areas such as healthcare, elder law, and immigration law.

Law schools in Missouri

There are three law schools in Missouri:

Legal Resources

  • Missouri Legal Aid: This website provides information about legal services for low-income people in Missouri. You can find information about eligibility requirements, how to apply for services, and what types of cases are handled by legal aid organizations.

  • Legal Services of Southern Missouri:  This website provides information about legal services for low-income people in the southern part of Missouri. You can find information about eligibility requirements, how to apply for services, and what types of cases are handled by legal aid organizations.

  • Mid-Missouri Legal Services:  This website provides information about legal services for low-income people in the central part of Missouri. You can find information about eligibility requirements, how to apply for services, and what types of cases are handled by legal aid organizations.

Please note that these are just a few examples, and there may be other legal aid organizations available in your area. You can also contact the Missouri Bar Association for more information about legal aid services in the state: