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MN Law Firms

Minnesota Law Firms

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All of the  Minnesota law firms featured here had their ads triggered when we set our physical location to be either in Minnesota, a major city within Minnesota, or any of the geographic targeting options offered by Google that are within Minnesota. 

Google’s geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Minnesota & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $86 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($86 per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 1,032  annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 2,064  (  $1,032  per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Minnesota based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

An infographic displaying Minnesota Personal Injury Keyword Cost Estimates with an average CPC of $86, using Google Ads Keyword Planning tool. It provides insights into advertising expenses for legal services. #MinnesotaLawyers #KeywordEstimates #GoogleAdsCPC
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Minnesota

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

If the search that generated the ads was for a different state or city ie. “Car Accident Lawyer ⚠️ STATE ⚠️ “, the firm was also contacted to ensure that they are not licensed or practising in that external state.