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MI Law Firms

Michigan Law Firms

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Michigan law firms featured here triggered ads when we set our physical location to be in Michigan, a major city within Michigan, or any other geographic location within Michigan offered by Google

Google Ads geographic targeting options are fairly robust, however the amount of options can easily create issues if configured incorrectly. 

Average Keyword Cost Estimates in Michigan & Potential Impact

Using data from Google Ads’ Keyword Planner tool, we can estimate average cost per click for the root keywords in our irrelevant searches. If we assume the mean for our irrelevant search’s cost per click, we can estimate that these irrelevant searches cost $251 per click. 

We can also see from the Avg. Monthly Searches of the root keyword for the irrelevant searches that there is monthly volume for these queries. 

Let’s assume that out of the 10 monthly searches, our firms are getting 1 of those irrelevant clicks. At ($251  per click X 1 Click Per month)X (12 months a year), potentially these firms are wasting $ 3,015 annually on garbage clicks. 

For EACH instance of an irrelevant search term ie. if we triggered a firm’s ads by when we searched “Car Accident Lawyer Disbarred” AND the firm’s ads showed up when we searched another irrelevant search term ” Accident Lawyer Convention”, that could potentially be $ 6,030  (  $3,015 per year for an irrelevant search term X 2)  annually in wasted ad spend. 

While our logic includes several  base assumptions, the simple fact is that our search should not have triggered ANY ads at all. 

Notably absent are all of the Michigan based firms who are running pay-per click campaigns targeting the exact same practice areas, but who either have A)appropriate negatives in place or B) Are using more focused strategies.  

Screenshot displaying Michigan Personal Injury Keyword Cost Estimates: Uncover the average cost per click (CPC) of $251 for personal injury keywords in Michigan.
Average Cost Per Click
$ 0
Potential Annual Waste PER IRRELEVANT Keyword. ​
$ 0

Mistargeted Google Ads Campaigns in Michigan

Click on ony of the firms listed below to go to see the specific keywords used to trigger their ads.  In some instances we generated multiple  instances of the firms ads. All of the firms were called directly to inquire if the information was true.

For example if we triggered an ad for ” Car Accident Lawyer Convention” we called the firm to ensure that they were not in fact hosting a convention or CLE.

Where an ad was triggered by a search for something that would be reasonably understood to be irrelevant e.g “Injury Lawyer Disbarred”, we did not call the firm in question. 

Legal Data

  • The data shows that as of July 2022, most Michigan lawyers are male (63.4%) but that in the last 10 years, about half of all new attorneys have been women (46.9%) – Source 
  • The largest concentration of lawyer in Michigan by county, is Oakland County with 11,347 lawyers, Wayne county is the next largest concentration with 6,406 lawyers.  Source 
    Many factors are used to determine the amount of a car crash settlement. Recoverable damages include the seriousness and permanence of the injuries, as well as the effect of the injuries on the victim’s life. Cases involving traumatic brain injuries, spinal cord injuries, and wrongful death often result in the highest amounts. See here for more detail. 

Legal Resources

  • Michigan Legal Help: This website provides free legal information and resources to low-income people in Michigan. It is a project of the Legal Services Corporation, a non-profit organization that provides funding for civil legal aid programs. 
  • Legal Aid & Defender Association of Michigan: This website provides free civil legal aid to low-income people in Michigan. It is a non-profit organization that has been providing legal aid services for over 100 years. 
  • Michigan State Bar Association Lawyer Referral Service: This service can connect you with a lawyer in your area who offers a free initial consultation. The consultation is up to 30 minutes long and the fee is typically $35.