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Matthew Jube, a Utah based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search โ€œ๐Ÿš™ Lawyerโ€.
Matthew Jube, a Utah based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search โ€œ๐Ÿš™ Lawyerโ€.

Irrelevant Search Term:
๐Ÿš™ Lawyer

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Criminal Defense Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc.

The targeting here is off by a wide margin. We did not expect a unicode/emoji in a search to trigger any ads, let alone one for a criminal defense firm. We suspect that this firm’s campaign is using keyword match types that are too broad, and undoubtedly serving ads for “๐Ÿš™ Lawyer” which is vague. Potentiallyย ๐Ÿš™ Lawyerย could be relevant for a MVA law firm, however we’re unsure how effective targeting these kinds of searches may be.ย 

About Matthew Jube

Matthew Jube: Your Trusted Advocate in the Utah Criminal Justice System

Matthew Jube: Your Trusted Advocate in the Utah Criminal Justice System

A Career Forged in the Crucible of Justice

In the realm of criminal defense, experience and passion are the cornerstones of effective representation. Matthew Jube, a seasoned Utah criminal defense attorney with over three decades of dedicated service, embodies these qualities to the fullest. His journey from a criminal prosecutor to a private defense attorney has equipped him with a profound understanding of the legal landscape and an unparalleled ability to protect his clients’ rights.

Passion and Dedication: The Hallmarks of Matthew Jube

Matthew Jube‘s commitment to his clients is unwavering. He approaches his work with a genuine passion for achieving the best possible outcomes. Every case he takes is a personal mission, and he provides individualized attention to each client. Importantly, he never makes promises he can’t keep. His legal counsel is characterized by professionalism and candor, aimed at helping clients navigate even the most complex cases.

A Convenient and Strategic Location

Located in downtown Provo, Utah, within walking distance of the Utah County Justice Court, Matthew Jube‘s law office offers a convenient and accessible resource for those facing criminal charges. Being charged with a crime is an inherently stressful experience, and Matthew Jube understands this well. He is the kind of criminal defense lawyer who takes your case personally, from start to finish.

Decades of Invaluable Experience

With over 30 years of experience in criminal law, including eight years as a prosecutor and two decades as a criminal defense lawyer, Matthew Jube‘s expertise is unparalleled. His courtroom appearances span the breadth of Utah, from Ogden to St. George. This extensive experience provides him with unique insights into the personalities of judges and prosecutors, enabling him to tailor his approach to each case for the best possible resolution.

Your Journey to Justice Begins Here

When facing legal challenges in Utah’s criminal justice system, having Matthew Jube as your advocate is like having a seasoned guide through uncharted territory. His experience, passion, and dedication make him a formidable force in the pursuit of justice. With Matthew Jube on your side, you can navigate the complexities of the legal system with confidence, knowing you have a trusted advocate fighting relentlessly for your rights.

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