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Lowercase, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Alabama PI Lawyer".
Lowercase, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Alabama PI Lawyer".

Irrelevant Search Term:
Alabama PI Lawyer

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “PI Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

lowercase, Florida-based law firm would likely not want their ads to show for the search query “Alabama PI Lawyer” for several reasons:

  1. Geographic Irrelevance: The search query is specific to Alabama, which is outside their geographic area of operation (Florida). Showing ads for Alabama-related queries would likely attract potential clients who are not within their jurisdiction and whom they cannot effectively represent.

  2. Jurisdictional Limitations: Legal practices are often subject to state-specific laws and regulations. If the law firm is not licensed to practice law in Alabama, they cannot provide legal services for personal injury cases in that state. Advertising for such queries could lead to ethical and legal complications.

  3. Wasted Ad Spend: Running ads for irrelevant geographic areas can result in a significant waste of advertising budget. Clicks and impressions from users in Alabama would not likely convert into clients for a Florida-based law firm, leading to unnecessary expenses.

  4. Low Conversion Rate: Users searching for an “Alabama PI Lawyer” are likely looking for legal representation in Alabama specifically. Therefore, even if the law firm’s ads appear, the conversion rate (the likelihood of a click turning into a client) would be extremely low.

  5. Reputation and Credibility: Displaying ads in areas where the firm does not practice could harm the firm’s credibility and reputation. Potential clients may question the firm’s legitimacy or expertise if they discover that it is advertising for services outside its jurisdiction.

Additional Irrelevant Queries

Lowercase, a Florida based personal injury law firm, has ads showing for irrelevant searches. Pictured is their ad for the search "Iowa Car Accident Lawyers".

Irrelevant Search Term:
Iowa Car Accident Lawyer

We have a strong degree of confidence in our Root Keyword assessment based on how frequently “Car Accident Lawyer” appears in the ad itself. Typically it is best practice for quality score, search relevancy, etc to have symmetry between your target keyword, Ad Headlines, Ad Description etc. 

This is another example where the Florida-based law firm would have several reasons to avoid showing ads for the search query “Iowa Car Accident Lawyers.” These reasons, similar to the previous search, include geographic irrelevance, jurisdictional limitations, potential wasted ad spend, a low conversion rate, and concerns about damaging their reputation. It’s crucial for law firms to focus their advertising efforts strategically to reach their intended geographic audience effectively.

This scenario highlights how important it is to not only monitor your ads closely, but to understand the negative keyword strategy being employed. 

About lowercase

Lowercase: Your Advocates for Fair Compensation and Justice

Lowercase: Your Advocates for Fair Compensation and Justice

For far too long, clients seeking legal representation have felt the weight of exorbitant fees and the uncertainty of their claims. At lowercase, we believe it’s time for a change. We’ve created the lowercase fee structure because we are dedicated to ensuring that if you’ve been hurt or wronged, you receive a larger percentage of the compensation you rightfully deserve. We prioritize our clients’ well-being above industry standards, and our commitment to you goes beyond the traditional lawyer-client relationship. Lowercase is here to revolutionize the legal industry, and here’s why you should choose us as your advocates for justice and compensation.

Putting Your Interests First

When you turn to lowercase, you’re not just another case number; you’re an individual who deserves justice. Our mission is to help you, and we stand by that commitment. We’ve designed our fee structure to ensure that you receive a significant portion of your personal injury claim compensation, putting more money in your pocket where it belongs. We don’t settle for industry norms; we push for better outcomes for our clients.

No Win, No Fee

We understand that pursuing a personal injury claim can be financially stressful. That’s why we offer a “No Win, No Fee” guarantee. If we fail to secure the compensation you deserve, you don’t have to pay us a single cent. This approach demonstrates our unwavering dedication to your case. We’re in this together, and we’re determined to fight for your rights and interests.

Meet Our Advocates for Justice

At lowercase, our team is composed of passionate, experienced, and dedicated attorneys who are ready to advocate for you. Meet the driving forces behind our mission:

Justin – Your Client Experience Advocate

With a wide range of experience, from business matters to complex civil litigation, Justin is here to ensure that your journey with lowercase is memorable for all the right reasons. His focus is on delivering the outcomes you deserve and making your experience with us exceptional.

Jose – Your Trial Advocate

Jose is a seasoned trial attorney who passionately fights for all his clients, both in and out of the courtroom. He has dedicated his career to helping individuals like you, leveraging his diverse skill set to protect your rights and secure the justice you’re entitled to.

Rick – Your Litigation Expert

Rick lives and breathes litigation. Throughout his career, he has vigorously advocated for clients against various automobile insurance companies. Rick’s approach is built on empathy and strategic action, ensuring not only a positive outcome but also a positive experience for you.

A New Era of Legal Representation

Lowercase is more than just a law firm; we’re your partners in seeking justice. We’re committed to breaking free from the conventional legal practices that prioritize profits over people. Our belief in a fairer, more compassionate legal system drives us to work tirelessly on your behalf.

It’s time for law to evolve, and it starts with us at lowercase. We’re rewriting the script on how legal services should be provided, putting you and your interests at the forefront of everything we do.

When you choose lowercase, you’re choosing a legal team that genuinely cares about your well-being and the outcome of your case. Our dedication to our clients is unwavering, and our commitment to delivering justice and fair compensation is unparalleled.

Don’t settle for less. Choose lowercase, where you’ll find advocates who believe in a better future for the legal industry—one that benefits you, the client. Contact us today and experience the difference.

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